Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 words

Distribution Strategy and Plan - Coursework ExampleEarly remnant year, representatives from the UNIQLO Company, including its chairman Tadashi Yanai, met Indian minister of state for industry and commerce, Nirmala Sitharaman. The Company also met with Indian minister of textile Santosh Kumar Gangwar. The purpose of these meetings was to establish sourcing arrangements with the various companies available in India. Currently in India UNIQLO operates under single-brand retail, where it has invested heavily in retail infrastructure and has set up stores strategically within India. UNIQLO had been eyeing the Indian market for a eyepatch prior to their initiative to penetrate its vast market but had postponed its plans in order to carefully consider the uncertainties that plague the Indian market.Using a local companys distribution channel will allow UNIQLO to deal with consumers that it could not have economically reached using its accept sales force. A mesh already established by o ther companys provides you with a ready-made network and coverage of other regions of the country without prior investment of your own resources (Westwood 2011). In addition, working with an already established network of distribution will give UNIQLO access to a readily available array of customers, which will increment the size of its potential customer base without having to incur additional marketing and sales costs.Nokias exclusive stores, known as property dealers are franchised outlets. Franchisees ought to come across certain criteria, such as, in the emergence of a store that can be converted into a priority dealer, a certain number of footfalls moldiness be available, and the stores location should be prime in that region, among other standards. The Nokia Company assists these outlets in terms of visual marketing, furniture and so onwards against a deposit from the store owner, refundable at the end of