New Product Development Strategy for Google Essay

Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word â€Å"googol† a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the web. Google is known for its search engine â€Å"Google† that is the world’s largest search engine since 2000 defeats other search engine such as Yahoo! and Bing. Since then, Google innovates and creates new products by partnership with or acquisition of some companies and the result is famous services their provided in the web or real life such as Gmail, Google+, Google Maps and Android mobile platform that is used by a lot of people around the world. QUESTION 1 Discuss and suggest some feasible application considerations when developing a new product development strategy for Google. Google is one of the biggest companies in the world that creates some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many more. These products can compete with other products from other companies such as Apple, Microsoft, Yahoo! and many more that has market lead first rather than Google that join the business competition several years later even take a lead in the market. These products are not instant famous created but instead it’s created based on intensive and repetitive research that makes these products to be accepted by the customers. Below are some considerations when develop new product development strategy. 1. Corporate Planning Since Google established at 1998 with their web search engine â€Å"Google†, it started to create other services and applications that can be used by users to help them do their activities and business. Google focus into three primary market segments that is end users that is using Google for searching services, advertisers that will be charged when user clicks the advertisements and partner web sites of the Google (Google, 2005). Google utilizes the power of advertisements especially in the internet since there are a lot of Google users around the world that are using Google anytime and anywhere by using AdWords that can be used by anyone to advertise their business and AdSense that can be used by online publishers with displaying relevant ads about their contents. Google follows and creates customer’s trends in technology market to make sure that Google can be accepted by customers. For instance, at 2010 Google initiated cloud computing as their centerpiece strategies since a lot of companies and users are moving their storage data and processing into cloud (web) and Google offered their services for cloud computing using Chrome OS and Google Cloud Services. And Google strategies for 2011 are LTE or 4G development to gives users fast internet connection for their gadgets, mobile money that can be used by users using their mobile phone to do transactions including banking, buy and sell and review places using Near Field Communications (NFC), and increase availability of inexpensive smartphones since in 2011 Android has been used worldwide by users that can reach low end market. To expand the technology market target of users, Google creates some partnerships with some companies such as MTV, eBay, MySpace to help promotes and puts their products in their websites and services as well. Also Google do mergers and acquisitions of some companies such as Pyra Labs, Urchin, dMarc and many more to help create new market target and also new source of technology that can be developed for their products later on. 2. Marketing Planning To make sure Google introduce new products into the correct market target, Google needs to plan their marketing strategies to make sure customers and users can receive Google’s new products well. Google marketing plan can be divided into 4 categories that are Product, Price, Promotion and Place. Below are the explanations of 4 categories: a. Product  Google has categorized their products into some categories that are advertising solutions, business solutions, web solutions and product solutions that are used entirely in the web. In advertising solutions Google offers AdWord that can be used to advertise people’s businesses with flexible payment arrangements and AdSense that is used by publishers to advertise their products and contents in the web. Google will charge advertisers every time users click on Google advertisements in the web that help to increase the visitors to their website . Google offers some solutions for business purpose such as Google Cloud Services that will help business to put their data and processing into the cloud (web) that will help to expand their business and also minimize maintenance and expense since all services will be monitored by the Google itself. Also Google provides Search Appliance whether hardware or software that helps to document search in the organization. Web solutions also offered by Google for internet users such as Google search engine, Gmail e-mail services, Google+, Google Map and Blogger website blogging that can be used for free. Also Google sell products that partnership with some distributors to sell from bag, trolley and many more and also some products with Google brands in it. b. Price Google offers different price range for Google’s products that are offered to the customers from free into paid price with distinct price difference for each price. For free Google’s products it’s offered for the users for web services product such as Google+, Google Maps, Android, and Blogger that can be used by users in the web to do their activities or businesses. The reason why Google makes their web services product free is because they believed that services in internet should be free and easy to use for all the users. Google’s products with paid price is also have different price based on type of products that customer want to use. For example, AdWords will charge for the customers based on the cost per click (CPC) by the web users to advertisers with minimum startup cost for US$5.00 with flexible budget arrangement per day. Search Appliance also has different prices based on the type of hardware and software to used whether for mid size co mpany to multinational company. c. Promotion Google promotion is done by using the power of mouth advertising from one web users to other web users since users are using Google search engine to help them search what they want. While other search engine such as Yahoo! and Bing have complicated interfaces, Google offers simple and easy to use interface that makes it used by a lot of people and a lot of people will recommend it through words. Google creates some partnerships with companies to help them promote their products into the market such as Samsung and Google works together to create Google Nexus Prime, the first smartphone with Android 4.0. platform to run the phone. And Google offers open source for some of their products such as Android and Chrome OS so that a lot of people will familiar with the products before it’s released. d. Place Users can find Google easily in the internet since a lot of users are using Google to search what they want in the internet. With internet, Google can expand their products and businesses untrammeled with region, language and cultures problems since now users can access internet and check information anytime and anywhere. And using that, Google can easily promote their products and services to the users based on their search. Google also creates some representative offices in some of countries such as Malaysia, Indonesia, and India to help customers to set up some services and products because maybe there are some changes that need to do before put the services and products into their business. 3. Technology Management Technology management is very important to Google because with good technology management Google can produce and innovate their product based on the technology resources they have. Also with good technology management Google can compete with other competitors in the same market area to get customers and users. For example of technology management is Google Chrome, a web browser that was introduced at 2008 to accommodate user to dynamic and complex web that is based on a speed, simplicity and security. Google Chrome design is different with other browsers such as Internet Explorer or Mozilla Firefox because Google Chrome doesn’t have unnecessary toolbar or add on that makes browser slow and heavy processes but instead it’s using JavaScript engine V8 to handle all web applications fast. Google Chrome isolates each page or tab into its own â€Å"sandbox† to make sure the information in each page are secured from other page. Also Google Chrome is the first browser that supports HTML5 and extensions gallery that increases user experiences when browsing web. Google provides updates and patches for the Chrome but users can choose whether to install the updates and patches by themselves, automatically install or not to install. Google also provides source code of Google Chrome that makes it open source for public to help developing Google Chrome with name Chromium. After Google Chrome web browser hits the market, Google launched Google Chrome OS that is an cloud computing operating system based on Linux that will store the data and services optionally in the web and hard disk as well. Google also puts Chrome OS source code into open source with name Chromium OS that can be developed by public that helps development of Chrome OS. Google Chrome OS officially hits the market at 2011 in collaboration with Acer and Samsung with laptop called Chromebook. Inside Chromebook, user won’t need to install anything else but instead running web applications in interface just like Google Chrome web browser that makes the process faster, easier and more secure than other OS.

Mcdonalds Anaylesing According to Porter’s Five Market Forces

McDonalds’s Introduction McDonald’s is the runway market leader in quick service restaurants. McDonald’s is operating in the UK since 1974, and now it has 1,200 restaurants nationwide in the UK, including 700 drive-thru outlets. Around 60% of these restaurants are running by franchises. Restaurants are located where they are most convenient to its customers including on the high street, drive-thrus and a range of sites at shopping centres, airports and leisure parks. McDonald’s UK employ over 75,000 staff, the majority them paid hourly or work part-time. They serve more than two million customers each day. The UK Company owned subsidiary of the McDonald’s corporation, with 3100 restaurants worldwide. Based on independent research CRF instate, McDonald’s has been certified as one of the Britain’s Top Employer 2010. The research shows that they offer you excellent working condition. McDonald’s has a perfect vision and working accordingly. On 14 October, McDonald’s UK held its 2009 Annual General Meeting, where the Executive Team presented the strategy for the year ahead to department heads, franchisees and suppliers. Many of you will have already heard the highlights of this event from your franchisees, operations hierarchy or at your regional cascade meetings. I thought it would be helpful to summarise these highlights in one place and recap on what the drivers of success will be, for our business and brand, in 2010. I hope you find it easy and useful read and that you share it with your management teams. According to him they are in the final stages of completing an outstanding year for McDonald’s in 2009. Their operations improvements marketing plan and plan enablers are delivering record sales, changing perceptions and meeting the increasing demands of customers. If he could sum up how he feels about their business in one word, it would be confidence-in their brand, in their momentum, in our people and in our future. And their Business Managers have never been better placed to take advantage of what their investor has in their restaurants. So what are their plans for 2009? They are currently operating in an economic downturn-a time when people become more discerning, not less. Their customers look more carefully at value and quality and are less willing to overpay. This is when they can at their best, offering a great value, quality service in a simple and engaging way. To support this, we will continue to focus on QAC, invest in re-imaging our restaurants, in developing leadership marketing campaigns, in food innovation and in creating opportunities for our people. They have proven themselves to be one of the best businesses on the high street. But they are also operating in a time of uncertainty, so they need to act nimbly if they are to continue to press home our advantage. I am looking for you and your teams to address 2009 with the flexibility, enthusiasm and resolve that has transformed their performance over the last three years. McDonald’s Strategy for 2010 Lauran Cody (Vice president for BS&I) â€Å"The McDonald’s experience has got even better, through improved restaurants operations, a great marketing plan and strong food stories, focused Plan Enablers and continued investment in our people† The key messages for 2010 were communicated under three main strategies- Upgrading the Employee, Brand Transparency and Local Relevance, Customer Experience. The economic slowdown has seen a ‘flight to value’ across the UK, explained Chief Financial Officer Brian Mullens, and although general retail footfall has gone down, the number of people going to McDonalds has gone up. This is because the whole McDonald’s experience has got even better, through improved restaurants operations, a great marketing plan, strong food stories, new premium food, focused plan enablers and continued investment in their people. Lauren Cody, Vice President for Business strategy and insights, said there is a ‘silver lining of opportunity’ for them to gain market share during economic uncertainty. Customers want the same experience for less, so if they are fast on their feet, offer great value and play to their strengths and their value heritage-without comparing their brand-they can emerge from the downturn stronger than ever before. Nevertheless, they are currently experiencing high cost inflation too, so there is a further need to protect their margins without devaluing their brands. This will achieve by: __Driving more customers into restaurants through Plan Enable like extended __Capitalising on brand equity by continue to tell our story to customers _a marketing calendar focused on providing simple, easy enjoyment __menu pricing __reducing energy usage and cost through smarter use of technology. Objectives of McDonald’s Upgrading the Employee Experience How an organisation treats its staff can make a real difference to the business, the brand and its people. In 2009 they developed new and exciting people initiatives to help attract great quality people to deliver for their customer, which contributes to changing perceptions and drives sales. They and their teams have played a key part in this success. Chief People Officer David Fairhurst explained how 2010 is about keeping up the momentum they have all worked so hard to achieve – and continuing to surprise and impress their critics by building on our reputation as a progressive employer. Their biggest people strategy for 2010 is the city and guilds backed McDonald’s Apprenticeship programme. It will include learning Maths and English online, completing the crew development programme and demonstrating key skills in the work place, such as numeracy and communication. By the end of their training, an apprentice will achieve a qualification equivalent to five GCSEs grade A* to C. Elsewhere, their new nationwide work experience programme will help restaurants deliver high quality placements, while minimising disruption to day- to-day operations. At the same time, McDonald’s will enter a Local Employment Partnership with jobcentre plus, which matches long term jobseekers to a vacancy in one of our restaurants. They will also be training a new McDonald’s retail degree for business managers in conjunction with Manchester Metropolitan University. Furthermore, the shift into Service programme will provide a new restaurants-based workshop that will set out to create service improvements through the actions of shift managers. Upgrading the Customer Experience They are breaking sales and guest count records, explained Chief Operations Officer Richard Forte, but CSO results tell them that while their customer’s satisfaction is improving, a third of visits are still not satisfactory. They need to impress their record number of customers with outstanding QSC, so they will repay them with loyalty and increase their visits. Supported by ROIP and NABIT, the Plan Enablers have been a major breakthrough for us† In reviewing the top 50 sales performing restaurants during 2008, one in three can attribute over 50% of their growth to one or more of the Plan Enablers. In the year head, they will draw on these and their operations heritage to deliver operations excellence to every customer, on every shift, on every day. Three enab les in particular will help them achieve this: __Re-imaging by the end of 2008 we will have re-imaged 300 restaurants over a two-year period. Research undertaken in areas where a large number of restaurants have been re-imaged shows customers are feeling more valued and have more affection for and trust in the brand. To capitalise on this, re-imaging will continue during 2010 and by 2011 they will have re-imaged the entire estate. __Extended Hours in 2009 they doubled the sales generated through extended hours compared to2007, and opened their restaurants to three million more customers. What’s particular pleasing is that our viewpoint results show their crew find extended hours fits into their life style too. _Drive-thru they have enabled their operations to capture on average an extra 11,200 cars per drive-thru so far this year. But while overall drive-thru CSO has fallen 1% and total experience times have fallen by 10 seconds, friendliness, accuracy and communication scores have weakened. They need to step up their performance and refocus efforts around the basics of people, product and equipment. Next year, they are developing higher capacity ordering systems to continue growth, such as customer order displays. It is about offering modern, flexible, and effortless order-and-pay options that will help make the customer’s experience more convenient and enjoyable. Brand Transparency and Local Relevance Their marketing proposition for 2009 is ‘simple, easy enjoyment’-giving their customers affordable treats in an entertaining and convenient way. With tough economic time ahead, offering good value for money to customers is crucial, so delivering a great value will also be a key of theme. In response to customer feedback, the Pound saver Menu will be renamed the saver Menu in January, so as not to suggest a specific price. Little Tasters’ will be launched too, offering new flavours in a small size as a tempting snack or tasty treat. They tend to get bored of their promotions quicker than their customers, argued marketing director Alistair Macrow, so returning to calendar will be coffee mugs in January and, in the spring, monopoly which will guarantee a winner in every r estaurant. Making our restaurants ‘kid loved, mum approved’ will be a central part of strategy, revealed senior Vice President for marketing Jill McDonald. To achieve this, they will review and re-energise birthday parties, continue to develop Happy Meal activation kits, keep using licensed characters to promote fruit bags, carrot sticks, milk, water and orange juice and carry on their successful ‘Did You Know? ’ advertising for children. ACHIVING INFLUENCE 2009 saw McDonald’s receive more positive press coverage than ever before, with food sourcing, A-level equivalent qualification, new uniforms, football and re-imaging all helping to change customers’ perception of the brand. Nick Hindle, Vice President for communication said: â€Å"in 2010 they will campaign to drive sales and become even more influential. They will focus on leading the eating out market and campaigning on food, crusading in communities to connect with families and young adults and investing in the skills of franchisees in their work as Brand Ambassador. † THEY WILL BUILD ON OUR SUCCESS BY: __generating coverage on the economics of eating out, retail coverage of the key trends, health coverage around food’s nutritional content and social affairs coverage on how families are changing their eating out habits. _launching a report on eating out, something the media, politicians and stakeholders can turn to for an understanding of the sector, its size, its diversity, the choice and trends. __building on their footfall in the community programme by providing coaching places to the disaffected young people __piloting a litter programme in Birmingham and Manchester that should help us win the litter battle, without putting any extra strain on restaurant operations. PESTLE Analysis POLITICAL The operations of McDonalds are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurants because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. McDonalds should also protect its workers by ensuring all the hiring, compensation, training or repatriation is according to Malaysian labour law as stipulated. ECONOMICS As a business entity, McDonalds need to face a lot of economic variables outside its company or its macro environment. Dealing with international sourcing for its material McDonalds should be aware on the global supply and currencies exchange. Remember, McDonalds import most of its raw material such as beef and potatoes due to local market cannot supply in abundant to meet the demand of its product. Any upside of currencies especially dollar will be impacting its cost of purchase. Working on the local country, McDonalds must face government regulations on tax of profit where it gains from the operation and other tax such as entertainment and restaurant service tax. Each country may have different scale or types of tax available and McDonalds should follow the regulation if it wants to continue the operation. As a franchise, McDonalds should also pay certain percentage of the revenue to the parent company in United States. The economic condition and growth of the country also is an important indicator to the demand of products that McDonalds offered. As the food priced slightly above normal foods, not many people will have the income range to consume the products. Moreover if the economy is bad and income percapita is affected, the demand of McDonalds product will certainly going down. On the other hand the good economy also means disposable income is more and people can spend more on more expensive food at fast food restaurant. SOCIAL / CULTURAL The changing lifestyles of Malaysia due to development of Malaysian economy should be also taking into consideration. While more people are able financially to eat at more expensive outlet such as fast food restaurant, they have higher expectation. They want to have quality in services and more conveniences that can differentiate one restaurant from another. Young urban consumers want technology in their life and facilities such as credit card payment, wireless internet, cozy and relaxing ambient place, and other attraction for their hangout and eating. All these needs should also be taken into consideration. There is not much difference between cultural and the purchase of products in a single country but for different countries cultural sensitivity should be upheld. For example in India people (Hindu) do not take beef, Muslim countries do not take pork, German like beers, Finnish like fish type of food menu, Chinese like to associate food with something good (for example prosperity), Asian like rice and Americans eat in big-sized menu. So far McDonalds has shown good efforts in localization of its menu to suit local taste but it should constantly survey and learn about local culture to better understand and design the best product for them. TECHNOLOGY For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However McDonalds should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation. For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. LEGAL As a certified fast food operator, there are many regulations and procedures that McDonalds should follow. For example is the Halal certification that becomes a concern to Muslim consumers. McDonalds should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, labor and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified. The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. ENVIRONMENT As one of world largest consumer of beef, potatoes and chicken, McDonalds always had been critics for world environmentalist. This is because high onsumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In Japan, once McDonalds want to introduce whale burger causing uproar because whales are endangered specie s. Before using paper packaging, once McDonalds also had been criticized for being insensitive to pollution because using polystyrene based packaging for its foods. Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should be review and support if necessary to ensure we play our social responsibility better. SWOT Analysis Strengths McDonald’s business is running since 1955 and 20 of the top 50 corporate staff employees had started as a restaurant level employee time of the beginning. In addition, 67,000 McDonald’s restaurants managers and assistant mangers were promoted from restaurant staff. There was a one popular magazine in 2005 listed McDonald’s as the â€Å"Best place to work for minorities. † In order to new strategy of McDonald’s, it spending more than $1 billion annually in training its staff, and every year more than 250,000 employees completing their graduation from McDonald’s training facilities named Hamburger University. The business is ranked number one in Fortune Magazine's 2008 list of most admired food service companies. One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. McDonalds is a community oriented, socially responsible company. They run Ronald McDonald House facilities, which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. Ronald McDonald Houses are located in more than 259 local communities worldwide, and Ronald McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country. They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. They successfully and easily adapt their global restaurants to appeal to the cultural differences. For example, they serve lamb burgers in India and in the Middle East, they provide separate entrances for families and single women. Approximately 85% of McDonald's restaurant businesses world-wide are owned and operated by franchisees. All franchisees are independent, full-time operators and McDonald's was named Entrepreneur's number-one franchise in 1997. They have global locations in all major airports, and cities, along the highways, tourist locations, theme parks and inside Wal-Mart. They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. McDonald's uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonald's serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonald's foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. McDonalds only serves name brand processed items such as Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman's Own Salad Dressings, Heinz Ketchup, Minute Maid Juice. McDonald's takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment. McDonald's was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonald's Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. WEAKNESSES Their test marketing for pizza failed to yield a substantial product. Leaving them much less able to compete with fast food pizza chains. High employee turnover in their restaurants leads to more money being spent on training. They have yet to capitalize on the trend towards organic foods. McDonald's have problems with fluctuations in operating and net profits which ultimately impact investor relations. Operating profit was $3,984 million (2005) $4,433 million (2006) and $3,879 million (2007). Net profits were $2,602 million (2005), $3,544 million (2006) and $2,395 million (2007). Opportunities In today's health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives. Currently McDonald's and its competition health choice items do not include hamburgers. They have industrial, Formica restaurant settings; they could provide more upscale restaurant settings, like the one they have in New York City on Broadway, to appeal to a more upscale target market. Provide optional allergen free food items, such as gluten free and peanut free. In 2008 the business directed efforts at the breakfast, chicken, beverage and convenience categories. For example, hot specialist coffees not only secure sales, but also mean that restaurants get increasing numbers of customer visits. In 2009 McDonald's saw the full benefits of a venture into beverages. Threats They are a benchmark for creating â€Å"cradle to grave† marketing. They entice children as young as one year old into their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. Children grow up eating and enjoying McDonalds and then continue into adulthood. They have been criticized by many parent advocate groups for their marketing practices towards children which are seen as marginally ethical. They have been sued multiple times for having â€Å"unhealthy† food, allegedly with addictive additives, contributing to the obesity epidemic in America. In 2004, Michael Spulock filmed the documentary Super Size Me, where he went on an all McDonalds diet for 30 days and wound up getting cirrhosis of the liver. This documentary was a direct attack on the QSR industry as a whole and blamed them for America's obesity epidemic. Due in part to the documentary, McDonalds no longer pushes the super size option at the dive thru window. Any contamination of the food supply, especially e-coli. Major competitors, like Burger King, Starbucks, Taco Bell, Wendy's, KFC and any mid-range sit-down restaurants. Dr. Jill Novak, University of Phoenix, Texas A University.

Care, rationale and outcome in Coronary Care Unit

Care, rationale and outcome in Coronary Care Unit Nurses are required to continue education and upgrading of skills to ensure their patients receive the best possible nursing care. Cardiac nursing is a dedicated nursing practice that gives focused and precise nursing interventions, that are governed by the best practice nursing standards using latest research based facts. Nurses need to have good technique and skill when performing health history and physical assessments to enable them to look after the person as a whole. When nursing patients, nurses need to understand the care they give and reasoning of why they deliver the cares in a certain way. A sound knowledge of assessment and observations help nurses plan, initiate and deliver health care. Without knowledge and rationales the nurse may not deliver cares in the correct manner or have the ability to know when to initiate them. Myocardial infarction is a common cause for admission into the Coronary Care Unit and this case study follows cares, rationales and outcomes in this s etting. Mr Smith (synonym for confidentiality) is a retired 58 year old man that was admitted to a Coronary Care Unit (CCU) via the Emergency Department (ED) of the Atherton Hospital. His admission diagnosis was an Anterior ST Elevated Myocardial Infarction (STEMI), which had already been treated with thrombolytic therapy. On the morning of his admission, he drove himself to the ED with chest pain. He presented with left sided chest pain that radiated to his left jaw and left arm which he scored 10/10 and described as â€Å"crushing†. He was diaphoretic and hypertensive with nausea and vomiting. An ECG showed sinus bradycardia, rate of 60 bpm with hyperacute T waves in V2-V4, that progressed to ST Elevation. Thrombolytic therapy was administered 1 hour of his presenting to ED and within 2 hours of the initial chest pain that commenced at home. His ST segment was elevated approximately 8mm and continued to increase until 70 minutes post thrombolytic when he had 50% resolution of the ST elevation. When he presented to the ED he was given oxygen, morphine, anginine, aspirin, clopidigrel and enoxaparin as first line pharmaceutical treatments. He was transferred that afternoon to Townsville. Mr Smith was not managed in Atherton due to the lack of cardiac catheter services and was transferred for a Percutaneous Coronary Intervention (PCI) the next day where he had a stent placed in his proximal area of his Left Anterior Descending Coronary Artery (LAD). Anterior MI’s affect a large surface of the heart, thrombolytic therapy and PCI are the most effective way to treat them (Evans-Murray, 2008 ). His medical history includes a previous STEMI and PCI in 1997, hypercholesterolemia, depression, a ruptured bowel and neck injury from a Motor Vehicle Accident in 1977. Upon further questioning Mr Smith admitted to recently becoming â€Å"very short of breath† whilst mowing the lawn. His risk factors include ex-smoker ceasing in 1993, hypercholesteremia, and stress of brother dying 3 weeks previous. His current medications were aspirin 100mg daily, atorvastatin 20 mg daily and zoloft 200mg daily. Upon arrival to a Townsville Coronary Care Unit (CCU), Mr Smith was pain free. He was connected to continuous cardiac monitoring and admission workup was attended, this includes admission paperwork, ECG, vital signs, mobile Chest x-ray and pathology tests. He was ordered and given stat doses of aspirin, clopidigrel and IV lasix. Mr Smith had an IVT running in his Left hand and an IVC in his Right hand.

Product reassessment Essay Example | Topics and Well Written Essays - 1250 words

Product reassessment - Essay Example Definite measure to sustain the project is thru distributorship or partnership as specific form of entry to the China market. Picture of the product is shown in Annex 1, while profile of the company may be downloaded in its company website. Discussion . Life cycle of the fax machines in the United States have reached maturity and declining stages. It has been overtaken by fast technology changes in communication. At this stage, manufacturers are left with three options: to look for new markets, to accept its fate, or to upgrade features of its products to present a new appeal. While it seems that US market is saturated and has reached maturity, other foreign markets are still on a developing stage. One such country is China, that despite for its being big in terms of economic development, has low usage of Fax machines. According to CIA Factbook, (2013) China has a population of 1,349,595,895 and is considered the most populous country in the world. It has a literacy rate of 92.2% whi ch is a very good segmentation target for the product. Repositioning needs a risk management plan that involves a market research. Since there are issues why the fax usage is low in this country, and before entry, a market research should be conducted in order to ascertain acceptability of the product. Market research helps the company understand the customer and its relative situation. The branch of research ideal for repositioning is market profiling or segmentation survey to know following conditions: to identify who are the customers, why are they or not customers. The survey may also include questions about purchasing decisions in order to know motivational factors from interest to actual purchase. This section opens up with the idea of major factors that lead to the level and rate of adoption of new products. Fax machines are not a totally new product, but the idea is to reintroduce it to a new market, which is China. A method that could be used to check on adoption rates is t he concept testing or test marketing. Concept testing gives an idea of customers reaction before funds are spent for it, wherein â€Å"A cross-section of the general public could be asked to respond to this product idea and may be able to comment on the intrinsic appeal of the idea and, more especially, could make suggestions as to where it would best be positioned in the market† (‘Agricultural and Food Marketing Management† n.d.). Two Test marketing advantages outlined in the study of FAO stated that it provides an opportunity to obtain a measure of a product's sales performance under reasonably natural market conditions. Market share can be estimated and used as the basis of the decision as to whether or not the product is launched nationally. Test marketing also offers an opportunity for management to identify and correct product or marketing strategy weaknesses before a national launch takes place. An idea that could be carried out in the launch is product ser vice or component that could complement the product. Fax machines are one of the products carried in the portfolio of Canon. Copiers would be the best complement for Fax machines. It could be offered as a combined package at a discounted price. After sales service could also be an attractive proposal. In every product category, service or warranty is provided. So that sales and service would be maximized, on-line system of ordering or servicing should be in place so that customers can

Stratgic Management Accounting (case study) Essay

Stratgic Management Accounting (case study) - Essay Example Management accountants provide important financial information that facilitate strategic planning, help to formulate and review budgets of the organization and identify existing discrepancies in budgets. They also remove wastages, set cost of production and prices of products produced as well as support good corporate governance. The above roles and functions of management accountants are explained below. First, management accountants facilitate strategic planning by providing information on costs and related activities in the organization. This is because they collect and analyze important information on all the activities that organizations engage in. The information may include all production, marketing and administrative costs. They also attempt to allocate costs and revenues to all activities in the organization. The management accountants record all the activities and associated cost. Therefore, they are able to develop indicators of business performance. In addition, they make comparison of various activities and develop benchmarks that form the basis of business monitoring and evaluation system for the business organization. The information they provide, help management teams to make various investment decision. Secondly, management accountants formulate and review budgets of the business organization. Budgets are important in apportioning financial resources to various activities of the company. Financial resources are scarce and require detailed analysis and planning to ensure that all departments receive adequate amount of money to conduct their daily operations. Management accountants enable the organization to allocate money and other resources to productive areas of the company based on their detailed cost analysis. This ensures that the business spends money only on what is important and that all activities are fairly considered. The budgets include capital budgets, cash budgets and production budgets. Management accountants

Search-based Online Advertising Thesis Example | Topics and Well Written Essays - 1750 words

Search-based Online Advertising - Thesis Example Search based advertising is a precursor to online purchase, and thus can make valuable information online. The rest of thesis aims to explore the market structure of search-based online advertising and economic aspects of it. Using economies of multi-sided platforms it will examine search-based advertising platforms.The thesis explores whether a single platform emerge in the end for search based online n the ranking of a company improve its quality.In this vein my thesis addresses the Division with in the online advertising industry pertaining to search advertising, display advertising, classified listing, internet e-mail based advertisement. The thesis will explore the effects of advertising on search result pages ,technology underneath search-based advertising ,keyword bidding system ,search-based platforms. Finally the thesis addresses the market structure of search-based advertising on Google, Yahoo, MSN, AOL, Ask through user surveys. With in the discussion of economic factors affecting two-sided market structure there will an inclusion of determinants like the pricing of keywords ,role of indirect network effects ,size of smaller platforms , loop between the search and advertiser side and the role of aspects like CPC(cost per click) and CTR(Click through rate).Other matters include the effects of bid prices ,keyword ranking ,role of Latency .liquidity and "Sequential search" that creates a directional marketing (the directionality arises from the cognitive cost to a consumer of visiting sellers at the bottom of the list before visiting those at the top of the listing . Essentially my main emphasis remains upon the paradox of how : A) The internet can facilitate information search and B) How it can it can at the same time cause hindrance due to information overload' With the help of mixed methodological approach both qualitative and quantitative data is gathered to study the behavior of the online consumers towards the search based advertising attached with the product so that in the light of their behaviour an effective marketing strategy can be manipulated to successfully target them. The secondary analysis of data is conducted to get qualitative information about the concept of search based advertising and its importance and role in the online shopping. Moreover interviews are also conducted from the Internet Users belonging to different age groups so that their behaviours can be studied regarding the product value in online shopping. The data and information collected through these sources is calculated, analyzed, interpreted and discussed and finally the paper presents a way ahead for search based advertising.Only an in depth study of the online consumer behaviour can assure the success of a marketing project and in this regard there is nee d of such study that can clarify all the related issues and study the behaviours of the online buyers regarding search based online advertising.In this regard my research draws insights from people belonging to different age groups might have different views about search based advertising and takes into account their differences in perceptions. Proposed Literature Review The literature review will focus upon how the internet is emerging as a shopping destination and the role

Employment law Essay Example | Topics and Well Written Essays - 250 words

Employment law - Essay Example Under this act, employers are only allowed to hire persons who are permitted legally to work in the United States of America. They include citizens of the country and legally permitted aliens. An employer can suffer civil penalties if found hiring or continuing to employ an unauthorized alien. They will be required to stop the unlawful behavior and pay a fine. They can be fined in a range of between $250 and $2000 per unauthorized foreign worker depending on the extent that they breach the act. Employers who fail to prepare and present Forms I-9 as required by the act will be liable for civil penalties that range between $100 and $1000.Extent of violation and size of the business are factors that will be considered in deciding the penalty ( Holland and Burnett, 2007). Employers can also suffer criminal penalties from violating the act. Such penalties include a fine of up to $3000 and/or imprisonment of up to 5 years. In my opinion these consequences are enforced by the US Immigration and Customs Enforcement and failure to comply with them will lead to legal enforcement. Such consequences would tarnish the public image for the restaurant. Reforms and procedures that should be followed to comply with the act include; employment of aliens to be in accordance with the US Immigration Act, completing form I-9 to verify employment eligibility, and procedures for paying international employees

Property law learning portfolio task( about equity and transfer of Essay

Property law learning portfolio task( about equity and transfer of property) - Essay Example and its associates lay claim to based on the previous transactions between MTII and the companies involved in this litigation. Although, MTII does not reveal any intricate procedure for maintaining equitable interests in the title to oil it holds on behalf of other companies, there could be a case here for the creation of â€Å"trust† from which all other companies can financially gain from. Based on this important observation, the differences and similarities in the transfers of property and the creation of trust can be highlighted bearing in mind that the, (i) the laws applied in the case attempts to establish the doctrine of equities and equitable interests of all the parties involved in the deal; (ii) it is not â€Å"sufficiently certain† that MTII has any 2 directives to turn the title to oil it holds into any form of â€Å"trust property† that could be accessed by all parties. These issues make this case one of strategic interest. 2. These are three other k ey cases that could be used to establish â€Å"authority† in the areas of outright property transfers and the creation of trust. In Jackson & Ors v Thakrar & Ors [2007] EWHC 2173 (TCC) (10 October 2007), the Thakrar & Ors were suing for their shares in the property managed by Jackson & Ors, who had helped to undertake the accounting procedures of the trust company but failed to supervise the outright transfers of the shares to Thakrar & Ors. In JD Wetherspoon Plc v Van De Berg & Co Ltd & Ors [2009] EWHC 639 (Ch) (31 March 2009), JD Wetherspoon was suing for the property (stock) held by the defendants and were not equitably transferred before one of the defendants collapsed in May, 2008. In Agip (Africa) Ltd. v Kingsley & Ors [1990] EWCA Civ 2 (21 December 1990), Agip sued for the return or transfer of its financial property that was fraudulently acquired by a former employee, forcing the companies that participated in the process to be held responsible for this act, which leg ally contravenes the laws of equity. These three cases are able to show how important the doctrine or principle of equities is, and how they could be applied in court cases to assure that none of the parties is disadvantaged during the transactions or thereafter. 3. Using secondary sources like a journal and a textbook, I noticed that it is important to understand that when one or more members of a group or party have been exposed to some disadvantages in the process of property transfers, such an action 3 has undermined the principle of equity, which requires that every member or part of a group should be accorded similar considerations without breaking any law or order (Raff, 2006; Nygaard et al., 2007). Every property is recognized as having an owner at a particular period of time, and this legal title of this property belongs to the owner who may want to sell or transfer the title to another person (Raff, 2006; Nygaard et al., 2007). For this to occur, there must be transactiona l agreements among the parties. Hence, these agreements are guided by laws and statutes of the jurisdictions where the agreements took place to forestall

Benefits of Plea Bargaining Essay Example | Topics and Well Written Essays - 1500 words

Benefits of Plea Bargaining - Essay Example Plea bargaining is the procedure through which a person accused for an offense concurs to appeal for being culpable to a slighter crime in switch over for a gentle punishment, a lessening of accuses, or further advantages. For years judges, prosecutors, and lawyers have acknowledged plea bargaining for speediness of the execution of the packed courts. Plea bargaining is being gradually more disparaged, though, it does not press the trial to confirm the defendant's fault further than a logical uncertainty, refutes the charged one a adjudicators tribunal, and permits various defendants to descend very imperceptibly. (Fisher, 2004) The plea bargaining practice is quite well institutionalized in the judicial system of USA. It seems to function proficiently and speedily. However, there is always a question whether this current day practice is capable of defending the legitimate civil liberties and to attain ultimate fairness and impartiality consistent with the USA perception correct procedure expressed by criminal justice judicial system or whether it has simply turned into a superficial and ineffective process a self governing status. (Fisher, 2007) 1. Benefits of Plea Bargaining 1. As stated by Jones (1978) flexibility is being provided through plea bargaining which is necessary for changing for turning out substantive fairness. However, in spite of or because of its predominance, plea bargaining still stay a notorious exercise in the world of crime and punishment. The concern that blameless defendant may appeal accountable stimulates frequently impassioned argument about the topic. 2. An agreement made between the charged individual and the prosecutor whereby the defendant may appeal guilty to switch over to either a slighter punishment or an abridged accuse, is usually referred as Plea Bargaining. (Alschuler, 1979) He further states that the agreement of plea bargaining takes place between the offender and the prosecutor to enable the defendant to avail reduced sentence and presently in US criminal act convictions almost 95% are resolved through such plea bargaining. Characteristically, such agreements can be divided into three types: Verdict bargaining Count bargaining Charge bargaining. 3. When there is no certainty of the ultimate judgment of a hearing, the defendant may take a benefit of plea of guilty by copping a plea, as an alternative of attending the trial. This will lessen the ambiguity of the hearing. Thus, in this case the plea bargain seems to provide a liberty of selection to the charged individual. 4. As viewed from the perception of the state, plea bargaining is beneficial in terms of economizing both time and resources while obtaining a guilty conviction. The fact is recognized by all legal experts that each and every filed case is not meant for a trial otherwise the entire judicial system may disintegrate if so many trials are executed. (Amoury, 2002) 5. The plea bargaining seems to be more impartial for both the witnesses and potential judges. It is imaginable that

Questionable Accounting Leads to The Collapse Essay

Questionable Accounting Leads to The Collapse - Essay Example Similarly, in financial studies reporting plays a very important part not only to the company’s point of view but also from the point of view of public and investors. So financial reporting is actually a very important matter not only for the companies who develop the reports and send them out, but in fact also for the investors, consumers, business partners, competitors, other agencies as well as general public who read the reports and analyze it to make their decisions. With the help of financial statements in these reports a company actually represents their performance to the stakeholders. They do not only tell their activities and philosophies in detail but also explain the vision and future plans as well. At the same time they try to enhance their reputation as well. And lastly but most importantly the managers show accountability of their work and decisions to the stakeholders through these financial reports. So if the reporting by these companies is not accurate a lot of such decisions can become wrong. As all the stakeholders of the company rely on these reports to forecast the performance of company and for answering their questions like what and how they will be performing in future. This case is actually termed as the distinguishing point of entirely new era of ethics in financial reporting. Before the Enron case, there were no such laws related to financial reporting and internal and external auditing etc. But the Enron case raised the importance in making ethics necessary in this field as well, but it also enabled the development of regulatory bodies that enforced the ethical practices in the financial reporting as well. Before the Enron’s scandal, there was very little, in fact no public attention on the truthfulness of the financial reports published by the companies. Yet people have suspicions about misrepresentation but mostly didn’t affect the decision making of public and did not indulge them on deep research and analysi s. But after the Enron case, it became necessary that these reports should be certified by some public accountant who would ensure that whatever information is presented in financial reports are truthful and these statements must represent the true picture of the company. So this scandal played a vital role in the legal development of laws in the field of financial reporting and auditing. Further, it gave rise to the ethical role of management for providing the public the information based on truth. ENRON’S CORPORATE CULTURE: Enron gained a lot of popularity in the 90s due to its extra ordinary earnings and its name was listed in the Fortune 500 companies. Their management felt proud of their performance and considered them the best in the industry. The management and executives believed that they are leading by a very big lead from their competitors and that their competitors have no chance to even come near their performance standards. They were so proud of their performanc e that they did not fear to take any degree of risk for their projects as they believed that they can handle it easily. The executives took the meetings easy and the focus of top management was on how to generate more money for the executives in spite of how they can

Media studies coursework Essay Example for Free

Media studies coursework Essay This is a tabloid newspaper that has been designed for a certain variety of readers. It is a light hearted, easy to read institute that thrives on sex and scandal. Although the paper can be quite serious, for example where there are political issues to be discussed, they are constantly using humour in the paper to get the reader more involved with what they are reading. The chosen institute is the Daily Mirror a rival of many other tabloid papers like the Sun newspaper. The paper is dated Monday March 17 2003 and priced at 25 pence. The main news events are Michael Jacksons interview with Martin Bashir and the fact that there may not only be one Saddam Hussein on this earth. These stories are newsworthy because the war is currently in the public eye; also the public want to know about celebrities as it refers to scandal on the front page. The main focus on this particular front page is the interview that took place between Michael Jackson and Martin Bashir; it draws your attention straight away as there is a very strong coloured image that is bigger than anything else on the page. This story also gets the lead story headline that the reader is drawn to straight away as the font is black on a white background making it stand out. It is also in block capitals making it easy and clear to read. The coloured image of Jackson and Bashir has been given a third of the page but the whole story has been given over half the page. The headline that reads Split of truth works very well with the still image. The image that has been chosen is very strong because it shows that Bashir has been welcomed into Jackson house like a friend and he has gone and betrayed him. To the reader this is scandal, and then even better there is a very well known celebrity involved. There is also a side headline advertising that if you want the full story of what happened during the interview, there are another four pages that have been dedicated to the story. Over the black background, in white it says Bashir betrays Jacko the reader will want to know how exactly Jackson has been betrayed. This is the main point of this news event that Michael Jackson has been betrayed. This particular story is taking Jacksons point of view in consideration, and is taking the opportunity to only express one view. The interview of Michaels former wife has been used on the front page as this makes the report more believable; when the quote from his former wife was used on the front page it was not finished as this will make the reader want to buy the paper in order to read on. The secondary lead is the one concerning that there may be more than one Saddam Hussein. It has been dedicated about a quarter of the page. Lots of coloured images of Saddam Hussein have been used; making it go very well with the headline title Spot the difference this has been written in white in a stencilled army font. Then it has been placed over a dark background making it clear. The secondary headline is relatively small being careful not to take the attention away from the lead story. Below the headline it say Special report! this suggests to the reader that only this institute has the answers you are looking for and it is special because nobody else has it. Coming of the left hand bottom corner is a magnifier with a brief explanation of what the story is about. The main point of the article is that there is more than one Saddam Hussein, and the angle that is being taken is that the truth will be revealed. The small explanation is very short but suggests that lots of research has been done on the matter, making the evidence believable. The language used for the lead story is very informal as this reading material is for a wide variety of people. The headline Split of truth is almost a play of words to go with the split image, giving the story a less serious side. In this particular story, it has taken a biased angle of siding with Michael Jackson, you can detect this from the way in which the side headline says Bashir betrays Jacko although the paper has taken Jacksons point of view they still dont let the seriousness of the event overcome the story completely so they still refer to Jackson as Jacko a name that has been given to him originally from the media. The language used for the secondary lead is also informal, using words to play with there images like Spot the difference something that the naked eye cannot do, so they are trying to convince the reader that they have the evidence to prove what some say to be right, this almost show a biased angle suggesting that what they are saying is the truth. Humour has been used in both stories with the way it refers to Michael as Jacko and the way in which the secondary story has been set out. It has been used as this get the reader more involved with what they are reading, it is also more likely that it will stick in their head and they will tell others what they have read. The sentence length used for the headlines is short and snappy allowing the reader to remember what they have read. The paper is edited to welcome an audience of different race, class, gender, sexuality and religion. You can see this from any of the stories, nothing has been pointed at any of these issues, nor are there any innuendos that have been made to any of these aspects. The editors have to be careful not to offend anybody in this manor as many of there own readers are of different sex, class, religion etc. It is also open to reader of all ages as they include stars like Jackson who are loved by children all across the glob and the language is in a gossipy form making it easy to read and more fun. The audience are free to make any points they wish to, this is one reason why I believe it is good that the stories are bias, so the tabloid are able to make a reaction something which they would not be able to achieve if both sides of the argument were given. When the audience are reading this they are able to read it in an active way as only one side of the story has been expressed. The front page is set out in a very clear way making it easy for the reader to pick up on something if they disagree with it. The use of colour and catchy headline make the paper appear to be very attractive. On this front page Michael Jackson has been represented in a positive way, giving him a chance to tell his story of what happened. The overall view of the front page is that of the good features that are its focus, which dont just concentrate on one particular story but each one has a good point about it whether it be a catchy headline, attractive colour picture like the one of Michael Jackson and Martin Bashir that gives a strong image to the story or the use of humour, not only used in the main story but used in the second lead to. Excellent use of phases like special report definitely imparts the reader towards the news. The only bad point about this front page was for the secondary lead there could have been some use of quotation for the reader to see, although I think that the image that has been used is enough to make a reader pick up this particular tabloid paper. I believe that this front cover is successful in its target audience because there is something for everyone, it just depends on whether the reader would like to read something light hearted or a bit more serious.

The Impact Of Advertising On The Mass Media Media Essay

The Impact Of Advertising On The Mass Media Media Essay With the social and economic development and frequent international cultural exchange, the traditional media such as newspapers, magazines, radio and television are going through a increasingly stable development in recent years. With the rapid development of high technology, Internet media is emerging as the fourth. These resulted in more frequent exchange of social information, and now advertisers have more convenient channels for their goods and services promotion. Mass media has become a major promotional platform for advertising; both news and advertising are interdependent and mutually compete for the TV broadcast time and newspaper pages published. Advertising development is bound to have increasingly important influence on the development of mass media. Firstly, this paper will outline the research background and rationale. Following this, it will explain the intention and the importance of the research. Then, it will explain the aim and the objectives of the research. Next, the paper will review previous literatures which are related to this study. This is followed by the methodology of the research. The paper will explain the resource, sampling and ethical considerations of the study orderly. Finally, it will make out the conclusion of the study. Background and research rationale Advertising is a particular need, since the production and exchange of goods, advertising had began to be used in the life. The worlds first ad is conducted by voice, also known as oral advertising, which is the most primitive sell advertising, which is characterized by simple forms of advertising in particular. Back in the early slave society of ancient Greece, people do the slave and livestock trade by public advocacy and yelling out the rhythmic ads. The invention of the printing press created a new era of advertising. In 1473, Britains first publisher, William à ¢Ã¢â€š ¬Ã‚ ¢ Kanke Si printed a lot of publicity religious content of the print ads and posted them in the many streets in London; this is the first Western print advertising. In 1622, Nicholas Brown and Thomas à ¢Ã¢â€š ¬Ã‚ ¢ Ke Qieer, who were both from the UK, founded the first English newspaper ¼Ã…’which was named Weekly News and was published in London. Since then, newspaper has become a main carrier of advertising. To the end of 1830, America has had about l200 pieces of newspapers, and 65 species of them are daily newspapers. Most or first full-page edition of many newspapers is advertising. 1830 -1850 is the penny press era, because the price is a penny foe each piece of newspaper. Due to the low price, the sales had increased, and the effectiveness of advertising had also been increased. While popular in the newspaper ads, magazine ads are increasing, and a large amount of advertising agencies and advertising companies showed up since then. With the development and popularization of radio and television, they became a major carrier of advertising, because they have benefits of quick spread, vivid images and a wide range covering, which are more easily to attract the attention of consumers. After the 1980s, with the rapid development and popular of electronic media, computer began to be used for advertising design and planning. With high-tech, advertising has become part of the information dissemination activities in our lives. Inevitably, the development of advertising caused a lot of impact on mass media, both positive and negative. Aim and Objectives The aim of this study is to find the impact of advertising on the development trends of mass media, there must be a very complicated relationship between advertising and news in the mass media, and as all known, news provide real and quick information to people, but the function of advertising is totally different, which will lead different impact on the mass media. This research is aimed to find out all the elements which cause these differences and the result in the final. This study will firstly introduce the original and historic development of advertising which takes the mass media as the major carrier, and then analyze the relationship between news and advertising on the aspects of their differences and common points, and find out how they influence mass media in different ways. In the following this study will explain the impact of advertising on the development trends of mass media, from both positive and negative aspects. Following suggestions which aim at improving the development of mass media will be given in the end of this study. Literature Review In the study The impact of Advertising on media bias, Esther Gal-or, Tansev Geylani and Tubapinar Yildirim (2010) investigated how and in what extent the advertising affected the extent of bias in the media. They believed that, when making choices on which media to do the advertising and how much they would like to pay for it, advertisers would evaluate both the size as well as the composition of the readership of the different medias, in this way, when the total ad spending to a fixed advertising costs, it can be used as a reference value, according to advertisers strengths and weaknesses to make the final choice. They stated that, Reasons for the existence of media bias range from journalists desire to enhance their career opportunities to medias incentive to increase audience ratings. In a recent paper by Mullainathan and Shleifer, a link is established between subscription fees and media bias. There are some people doubts the objectivity of the mass media when they are purchasing economic benefit. Serge Kasper (2008) pointed out in his weblog The Impact of Advertising on Society that, Critics has accused advertising companies of falsely using the power of sound and visual to convince unsuspecting buyers to purchase products that dont offer what they promise. John Harms from Southwest Missouri State University and Douglas Kellner (1990) from the University of Texas at Austin had cooperated a study Toward A Critical Theory of Advertising, in which that pointed out that The studies such as what stated before have explore how the mass media influenced by advertisers and business, which is reflected in news and cultural differences.. According to these previous studies, this point is almost inevitable. Chuck, Blore (2000), who is one of the partners of the advertising firm Chuck Blore Don Ruchman said that Advertising is the art of arresting the human intelligence just long enough to get money from it. And this determined that the advertising is totally different from news in the function and purpose when they are televised or published. Shah (2008) stated that, Since the emergence of mass media, business is very natural to take them as channels and platforms to the promotion of products and services, there is nothing wrong in this point, because it makes the share of information and innovation come true and influence peoples daily life. Methodology Data Collection This paper studies the impact of advertising on the development trends of mass media, which requires doing some analysis on a common phenomenon for many advertising sector of media, and drawing basic conclusions. If only concrete on individual cases, apparently, the conclusion can not be representative of all media in common. In this article, I will collect enough detailed information, and the questionnaire will help the final conclusion to a large extent. All the previous studies about advertising and media, as well as their relationship will be taken as useful data, and they will be collected and analyzed in a scientific way. Questionnaire Interview In order to collect quantitative data for this study, this paper will use structured, close ended and five-point method to design questionnaire according to previous literatures. Before carrying on the questionnaire, this paper will try to summarize as more as possible previous study on the relevant topic, and analyze the information from different angles. A set of questions will be distributed to 10 people whose jobs are relevant to media or advertising and to another 10 who are common audiences and readers. Also there would be 2 open-ended questions and some interviews to those recipients. Through the questionnaire and interview, those aims are expected to be realized: 1. Is the advertising also an important information resource in the daily life? 2. Do people believe what the advertising tells about? 3. When the mass media provide time and space for the advertising, are they only pursuing economic benefit? 4. Will the advertising have negative influence on the reliability of mass media? 5. Is it reasonable to separate news and advertising in the media? All these questions above will be put into the questionnaires in detail, and the feedback will be gathered after the interviewees answering them, then the data will be summarized and the analysis will be make out, which will be helpful to the research of this topic. Timescale This study will be carried on from XXX. The total term approximately will be XXX weeks. The following will the various stages schedule of the work which is going to be done in the future. It will design the questionnaire of this study according to previous related literature from XXX to XXX. Moreover, this dissertation will implement pre-investigation to research the questions brought out in the above. It will implement converting data according to questionnaire, analyzing data, describing the results of analysis in XXX. It will gather all data together and write the draft of this study by the end of XXX. It will implement rectifying the dissertation and editing it according to standard format from XXX to XXX. Following this, it will make the final amendments and print the dissertation from XXX to XXX. This dissertation will be finished on XXX, 2010. The schedule arrangement will be carried on critically according to timescale.

Social Media and Young Adolescents

Social Media and Young Adolescents As technological innovations continue to expand, access to devices that connect one to social media have become more readily available to the public. A study conducted by Radesky et al. (2016) about the use of mobile technology among children found that mobile device usage by young children, even among those from disadvantaged backgrounds, continues to increase rapidly (p.504). The increasing usage of social media networks is strongly affecting the social development of young adolescents. The effects social media is having on young adolescents is can be positive or negative depending on how the child is being exposed to it. For instance, social media positively affects adolescents by enabling them to build stronger social connections with their peers as they are able to easily stay connected to them. In contrast, these connections can also have a negative effect on the social development of young adolescents if they are victims of bullying or other damaging relationships because thei r abuser can easily remain connected to them. In addition, the use of social media among young adolescents will also have an impact on their mental health as they can be exposed to unrealistic ideals of body image which can affect their self-esteem and have long term effect on their social development. It is highly important for the effects of social media usage on the social development of young adolescents to be studied because there can be many long-term effects if this milestone is not met. It is the job of professionals in the early childhood field alongside parents to assure they are educated in the matter and give the children the tools to surpass each developmental stage. One of the many benefits of the advances technology has made is the way in which people can remain connected and easily reached throughout the day. This indicates that young adults are able to remain connected to their friends outside of school hours, which aids their social development. According to Minna Ruckenstein (2013), mobile phones, game consoles, and computers are an essential part of the sociality between children in increasingly diverse ways (p.476). By having access to devices in which social interactions can occur outside of a school setting, children and young adolescents are practicing social skills on a regular basis. In addition, a study conducted by Sarah Wilson (2016) indicated that social media usage was helping children and adolescents stay connected to people in many ways. For instance, not only were they able to maintain relationships with peers but they were also able to remain in contact with long-distance friendships and find long-lost friends and family thr ough social media sources. Furthermore, social media is being used as a topic of communication among children. More specifically, meanings from home (and many other places) are carried to the playground, and in the social context of playing with media texts, children participate in social processes of meaning-making and identification (Willett, 2015, p.411). This indicates that media is being used as a form of socialization among children, therefore, if fostered away from the use of social media, some children could potentially risk the inability to build strong relationships with their peers. It is clear that when it comes to the social development of young adolescents, social media networks are an essential part of communicating and building relationships with one another. In contrast, although the use of social media networks has positive effects on the social development of young adolescents, there are also dangers that arise from using it. For example, if children are being victims of bullying, having access to social media can cause the aggressors to have another source at which to attack. Research on bullying and social media usage among children has found that online bullying, though sometimes anonymous, is typically done by peers whom know the victim personally. (Canty, Stubbe, Steers, Collings, 2016, p.52). This would mean that these victims would not be able to escape the bullying, it would follow them to their homes. In addition, the study found that children and young people recognise a greater likelihood of doing or saying something they would not if it were face-to-face (Canty et al., 2016, p.53). To further explain, children may feel more inclined to act a certain way if they are behind a screen because it is not as intimidating as in pe rson, which can result in a higher risk for online bullying and thus be detrimental to the social development of the victim. Another danger with young adolescents using social media is that their use may be uncensored and parents cannot always control what their children are doing or whom they are interacting with. For instance, children could be exposed to communicating with complete strangers they have never met, which could end up being predators. A study conducted by Elizabeth Daniels and Eileen Zurbriggen (2016), explored the dangers with teen sexuality and social media use. They found that young adolescents are using social media as ways in which they can post provocative images to capture the attention of their peers and attain social acceptance (p.938). The problem with this is that social media is being used as a way to attract attention but in doing that, everyone on the internet is having access to these inappropriate photographs of young adolescents, whom are underage and with a possible lack of understanding of the dangers that may come with it. This may result in a negative form of social dev elopment because they are growing up and engage in provocative content that may be above their developmental age. Apart from the positive and negative effects on the social development of young adolescents when using social media, there are also factors that may affect their mental health in connection to their social development. For instance, social media can become addictive and impede children from face to face interactions or in other cases more serious factors can occur such as self esteem problems and depression. Studies have shown that social media addictions are very real and can cause a lot of problems for youth in and outside of school because there is a lack of attention span and face to face communication with peers (Bà ¡nyai et al., 2017, p. 2). An addiction is a mental health problem that could potentially cause a lot of long term problems if it goes unresolved. These children could end up isolated from their peers and eventually struggle graduating from school or finding a job. Furthermore, the constant use of social media could affect at-risk children in many ways when it comes to self esteem. This is because of the pressures of being socially accepted by peers, as well as the pressure to look a certain way that is perceived by the media. Some of these negative aspects to the mental health of young adolescents include increased risk-taking behaviours, cyberbullying, depression, exclusion of minority groups and negative influences on health and wellbeing, namely reduced self-image and self-esteem (Richards, Caldwell, Go Caldwell, 2015, p.1154). This can affect the social development of children and young adolescents because not only are they dealing with the changes of transitioning from a child to a teenager but they now have to struggle with a mental health problem, which can result in loss of friendships and interest in activities they previously enjoyed. As an early childhood professional, it is highly important to be informed about the issues surrounding social media and young adolescents. With the up rise in technology and social media usage within schools, one needs to understand all aspects of the effect it has on the social development of children and young adolescents because if ignored there can be detrimental effects. As an educator, one needs to make choices on how to deal with the media students are using and in which ways to help them meet their full potential within social development, therefore it is very important to know the positives and negatives of social media usage. It is important to note that steps can be taken by parents, professionals and creators of media sites in order to prevent some of these issues. For instance, some of the social media risks for children can be minimised by adding in safety features (Richards, Caldwell, Go Caldwell, 2015, p.1154). If features are added to make sites safe, children will still be able to use them and interact with peers but in a way which inhibits access to inappropriate content or interactions with people they have never met before. In addition, there is a tool called the Bergen Social Media Addiction Scale, which is used to assess whether a child has an addiction to social media or not. This could be used to test children whom one thinks could be having a problem with a social media addiction and thus develop a treatment to help the child early on (Bà ¡nyai et al., 2017, p. 10). Lastly, it is advised for educators to teach children and youth about social media in school so that they are prepared for the things they may encounter while connected to the online world. Daniels and Zurbriggem (2016) posited that media literacy curricula that address social media specifically are important given the almost whole scale adoption of social media by young people and the electronic footprint using it entails (p.960).Teaching children about social media could highly aid in fostering a safe social development and prevent some of the negative outcomes. In conclusion, social media usage can affect the social development of young adolescents in many ways. There are positive outcomes to using social media such as better connectivity to peers and social acceptance as one is able to interact with peers outside of the school setting. To contrast, there are also negative outcomes such as increased forms of bullying that carry on from the school to the home, and risks of meeting strangers or being exposed to content that is not age appropriate. Lastly, there can be many detrimental factors to social development when it comes to mental health. Addiction to social media has been reported among youth as well as issues such as self esteem, which can result in young adolescents forming negative relationships with peers and having long term problems in and outside of the online world. Early childhood professionals, parents, and community members should realized the importance of this growing issue and aid young adolescents with social media usage. Social media sites should be made safe with restrictions for people under a certain age, tests should be conducted to help children battle social media addictions, and education on social media should be taught in school. These methods could aid in helping children have a safe social development and grow to be healthy adults. Overall, social media should be used among young adolescents with a great deal of supervision and a high level of education about the dangers of social media usage should be given, especially in a time where social media is easily accessed. References Bà ¡nyai, F., Zsila, à ., Kirà ¡ly, O., Maraz, A., Elekes, Z., Griffiths, M. D., Demetrovics, Z. (2017). Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample. Plos ONE, 12(1), 1-13. doi:10.1371/journal.pone.0169839 Canty, J., Stubbe, M., Steers, D., Collings, S. (2016). The Trouble with Bullying Deconstructing the Conventional Definition of Bullying for a Child-centred Investigation into Childrens Use of Social Media. Children Society, 30(1), 48-58. doi:10.1111/chso.12103 Daniels, E., Zurbriggen, E. (2016). Its Not the Right Way to Do Stuff on Facebook: An Investigation of Adolescent Girls and Young Womens attitudes Toward Sexualized Photos on Social Media. Sexuality Culture, 20(4), 936-964. doi:10.1007/s12119-016- 9367-9 Radesky, J. S., Eisenberg, S., Kistin, C. J., Gross, J., Block, G., Zuckerman, B., Silverstein, M. (2016). Overstimulated Consumers or Next-Generation Learners? Parent Tensions About Child Mobile Technology Use. Annals of Family Medicine, 14(6), 503-508. Richards, D., Caldwell, P. H., Go, H., Caldwell, P. Y. (2015). Impact of social media on the health of children and young people. Journal Of Paediatrics Child Health, 51(12), 1152-1157. doi:10.1111/jpc.13023 Ruckenstein, M. (2013). Spatial extensions of childhood: from toy worlds to online communities. Childrens Geographies, 11(4), 476-489. doi:10.1080/14733285.2013.812309 Willett, R. (2015). Childrens Media-referenced Games: The Lived Culture of Consumer on a School Playground. Children Society, 29(5), 410-420. doi:10.1111/chso.12067 Wilson, S. (2016). Digital technologies, children and young peoples relationships and self- care. Childrens Geographies, 14(3), 282-294. doi:10.1080/14733285.2015.1040726

Influence of Societal Expectation in Hunger and Siddhartha Essay exampl

Societal expectations play momentous roles in character development in Hamsun’s Hunger and Hesse’s Siddhartha. Societal expectations derive from the origins of the individuals in the society who create authority and code of conduct for the people to obey and follow (based on their own morals). Both novels uncover the character development of the protagonists yet the authors approach these themes in different manners. Hamsun follows the hero’s path through an unforeseen destiny of solitude and weariness allowing the hero to find no place among the society. His journey of struggle within the society faces the hero to make certain decisions that readers question as either rational or irrational decisions. Whereas in Hesse’s, the hero accepts the transformation from an aesthetic Siddhartha to a more self conscious character basing his needs on the materialistic pleasures. Siddhartha’s influence from the environment enables him to feel and un derstand his present surroundings of a society leading to his ultimate motive of Self realization and to break the cycle of life and achieve ultimate happiness. Hamsun’s hero, the unnamed narrator in the novel Hunger, is a struggling character, always contemplating over his ideas and actions and often losing his sense of reality to his own illusionary world of his conscious â€Å"my deranged consciousness ran away with me and sent me lunatic inspirations† . The effect of having to create a character struggling within his own decision making skills has the audience to believe the protagonist has in a breaking point between sanity versus insanity. Yet under the society of Christiniana, under certain laws and rules that are to be followed, Hamsun creates a paradoxical character, ... ... through a chaotic state. Yet in Hunger it is portrayed that human nature always strives to be in communities, but when a society is formed, there are always certain individuals as outcasts like the protagonist, who tend to fall under the influence of its society’s expectations. Their strive to have a place in the society follows up working too hard to reach the expectations of earning money for a materialistic value in the society, therefore allowing the protagonist to go in a state of insanity. Siddhartha follows society as a materialistic living and a need, the protagonist allows himself to go through against materialistic living, following the expectations of the society. He allows the materialism of earning money and have physical pleasures to reach his own journey to reach enlightenment through experience of having to understand how to let it out of his Self.

Abortion :: essays research papers

Abortion is one of the most controversial issues around, and is an issue that will never be agreed upon. By bringing morals into the question of whether it should be legal to have abortions, this issue has been elevated to a higher level. By some people, it is no longer looked at as a question of choice but as a question of morality, and these concepts have led to a full-blown debate over something that really should not be questioned. Every woman in America has the right to decide what to do with their bodies. No government or group of people should feel that they have the right to dictate to a person what path their lives should take. People who say that they are "pro-life" are in effect no more than "anti-choice". These pro-lifers want to put the life and future of a woman into the hands of the government. At the time, which the fetus is aborted, it is not a being with personality. Anyone would agree to the fact that it is alive and human, however, it is also true that it is no more a person than a tree would be. Though the fetus may be a large grouping of human cells, with the potential to become more than that, at the state of development which the fetus has reached at the time of abortion, it is not a person and therefore should not be looked at as such. W hen does the fetus become a person? Though the legal moment at which the fetus is looked at for the first time as a human being is deemed to be at the instant that it is born, the difference between an eight- week premature infant and a 24-week-old fetus is virtually nonexistent. So should the fetus be regarded as a person, or should the premature baby still be regarded as a fetus? Thus arises the statement by the pro-life side of the argument that should not the fact that we are unable to pinpoint with absolute certainty the precise moment when a fetus suddenly develops a personality means that we ought to do away with the process until such a time that we are able to ascertain that persons are not being murdered. This argument will go on for quite some time, and is but one in a list of reasons why the pro-life supporters take the standpoint that they do.

Surrealism in The Love Song of J. Alfred Prufrock :: Love Song J. Alfred Prufrock

Surrealism in The Love Song of J. Alfred Prufrock Surrealism is a dangerous word to use about the poet, playwright and critic T.S. Eliot, and certainly with his first major work, "The Love Song of J. Alfred Prufrock ". Eliot wrote the poem, after all, years before Andre Breton and his compatriots began defining and practicing "surrealism" proper. Andre Breton published his first "Manifesto of Surrealism" in 1924, seven years after Eliot's publication of "The Love Song of J. Alfred Prufrock". It was this manifesto which defined the movement in philosophical and psychological terms. Moreover, Eliot would later show indifference, incomprehension and at times hostility toward surrealism and its precursor Dada. Eliot's favourites among his French contemporaries weren't surrealists, but were rather the figures of St. John Perse and Paul Verlaine, among others. This does not mean Eliot had nothing in common with surrealist poetry, but the facts that both Eliot and the Surrealists owed much to Charles Baudelaire's can perhaps best explain any similarity "strangely evocative explorations of the symbolic suggestions of objects and images." Its unusual, sometimes startling juxtapositions often characterize surrealism, by which it tries to transcend logic and habitual thinking, to reveal deeper levels of meaning and of unconscious associations. Although scholars might not classify Eliot as a Surrealist, the surreal landscape, defined as "an attempt to express the workings of the subconscious mind by images without order, as in a dream " is exemplified in "The Love Song of J. Alfred Prufrock." "Prufrock presents a symbolic landscape where the meaning emerges from the mutual interaction of the images, and that meaning is enlarged by echoes, often heroic," of other writers. The juxtapositions mentioned earlier are evident even at the poem's opening, which begins on a rather sombre note, with a nightmarish passage from Dante's Inferno. The main character, Guido de Montefeltro, confesses his sins to Dante, assuming that "none has ever returned alive from this depth"; this "depth" being Hell. As the reader has never experienced death and the passage through the Underworld, he must rely on his own imagination (and/or subconscious) to place a proper reference onto this cryptic opening. Images of a landscape of fire and brimstone come to mind as do images of the two characters sharing a surprisingly casual

Israeli-Palestinian conflict and Pan-Islamic terrorism in the Middle East Essay

Being unique is what sets us apart from others; it gives us the edge over other people. Differences amongst us have been one of the most unique features God has granted human beings. One look and the differences are evident, making it clear no one is the same and no one will end-up in the same way. Human beings not only vary physically but also in lifestyle, culture, emotions, perspective in life, and in religion. At times human set aside these differences for the greater good, for the cause of peace and prosperity, but most of the time they fight for what they believe in even if it costs them or others life. Countless wars have been waged for the cause of justice, freedom and sovereignty over a piece of property. One dispute over a piece of land known to the world is the dispute between Israel and Palestine over the Land of Israel/Palestine. Israelites are Jews while the Palestinians are Arabs, but, this does not mean that the dispute is a religious one, it is solely a dispute over a 10,000 sq. mile property where both party claim rights over it. The reason for such a 60-year old dispute is based on the history of the land each party is trying to claim. According to the History Guy1, historically, the ancient Jews from Biblical times called their land Israel, Canaan, Judea, etc. and that in the days of the Bible God gave the land to the ancient Jews known as the Hebrews. But due to massive killings brought about by the Roman Empire, Jews were forced to move out from their land resulting to â€Å"The Diaspora†. But after some years, the Palestinians settled, earning them as the majority ethnic group in the land, thus Palestines claim the right over it. And since the Jews have returned, they also want their rights over the land given that it was granted to them by God. Both of these groups struggle to keep what they believe is theirs, by law or by nature. But the Palestinians went over board. They have inflicted intolerable pain to the world. Where Palestinians send out death threats, destroying infrastructures as well as eliminating __________________________ 1 â€Å"The Israeli-Palestiniam Conflict†, The History Guy. Retrieved June 5, 2007 from The History Guy Website. http://www. historyguy. com/israeli-palestinian_conflict. html job opportunities, and worse, destroying the lives of countless innocent souls now forever shadowed by fear. Terrorism as defined by Britannica Online2, is the systematic use of violence to create a general climate of fear in a population and thereby to bring about a particular political objective. Many Islamic groups have arisen in different parts of the earth to spread terrorism in the face of the planet. The Al-Qaeda, Abu Sayyaf and others are examples of the different Islamic groups present in different locations on Earth with one mission in mind, to inflict pain. Islamic issues on terrorism have stopped the world in its tracks, as the massive killings became worse. The world became spectators as bomb after bomb set off, killing people stripping them of their right to live. The world watched in horror as the World Trade Center where many employees work, were blown off to pieces. Some were found severely injured, others were never found under dusts and pile of debris. No one surely knows the reason for such terrorism; could it be that these Palestinians want to rule the world? Or they just want to prove something? There are many speculations on the cause of the terrorism brought about by these Arabs. But a certain speculation reveals that this terrorism was started by the dispute of the Palestinians and Israelites over the piece of property. That due to this dispute over a piece of property, the Palestinians brought terrorism to the world to inflict fear and pain in order to get what they want, and eliminating those who stand in their way. And as these Palestinians see it, the only way to get what they want, and in this circumstance that piece of land, force has to be used. Believing that inflicting pain and fear to the masses can weaken their decisions and give these Arabs what they want. These Palestinians truly believe that the piece of land they are fighting for is truly theirs. And they will fight for the right over it even if it takes how many lives or how much blood shall be spilled, as long as this goal is achieved.  2 terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online: http://www. britannica. com/eb/article-9071797 References: terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online: http://www. britannica. com/eb/article-9071797 â€Å"The Israeli-Palestiniam Conflict†, The History Guy. Retrieved June 5, 2007 from The History Guy Website. Being unique is what sets us apart from others; it gives us the edge over other people. Differences amongst us have been one of the most unique features God has granted human beings. One look and the differences are evident, making it clear no one is the same and no one will end-up in the same way. Human beings not only vary physically but also in lifestyle, culture, emotions, perspective in life, and in religion. At times human set aside these differences for the greater good, for the cause of peace and prosperity, but most of the time they fight for what they believe in even if it costs them or others life. Countless wars have been waged for the cause of justice, freedom and sovereignty over a piece of property. One dispute over a piece of land known to the world is the dispute between Israel and Palestine over the Land of Israel/Palestine. Israelites are Jews while the Palestinians are Arabs, but, this does not mean that the dispute is a religious one, it is solely a dispute over a 10,000 sq. mile property where both party claim rights over it. The reason for such a 60-year old dispute is based on the history of the land each party is trying to claim. According to the History Guy1, historically, the ancient Jews from Biblical times called their land Israel, Canaan, Judea, etc. and that in the days of the Bible God gave the land to the ancient Jews known as the Hebrews. But due to massive killings brought about by the Roman Empire, Jews were forced to move out from their land resulting to â€Å"The Diaspora†. But after some years, the Palestinians settled, earning them as the majority ethnic group in the land, thus Palestines claim the right over it. And since the Jews have returned, they also want their rights over the land given that it was granted to them by God. Both of these groups struggle to keep what they believe is theirs, by law or by nature. But the Palestinians went over board. They have inflicted intolerable pain to the world. Where Palestinians send out death threats, destroying infrastructures as well as eliminating __________________________ 1 â€Å"The Israeli-Palestiniam Conflict†, The History Guy. Retrieved June 5, 2007 from The History Guy Website. http://www. historyguy. com/israeli-palestinian_conflict. html job opportunities, and worse, destroying the lives of countless innocent souls now forever shadowed by fear. Terrorism as defined by Britannica Online2, is the systematic use of violence to create a general climate of fear in a population and thereby to bring about a particular political objective. Many Islamic groups have arisen in different parts of the earth to spread terrorism in the face of the planet. The Al-Qaeda, Abu Sayyaf and others are examples of the different Islamic groups present in different locations on Earth with one mission in mind, to inflict pain. Islamic issues on terrorism have stopped the world in its tracks, as the massive killings became worse. The world became spectators as bomb after bomb set off, killing people stripping them of their right to live. The world watched in horror as the World Trade Center where many employees work, were blown off to pieces. Some were found severely injured, others were never found under dusts and pile of debris. No one surely knows the reason for such terrorism; could it be that these Palestinians want to rule the world? Or they just want to prove something? There are many speculations on the cause of the terrorism brought about by these Arabs. But a certain speculation reveals that this terrorism was started by the dispute of the Palestinians and Israelites over the piece of property. That due to this dispute over a piece of property, the Palestinians brought terrorism to the world to inflict fear and pain in order to get what they want, and eliminating those who stand in their way. And as these Palestinians see it, the only way to get what they want, and in this circumstance that piece of land, force has to be used. Believing that inflicting pain and fear to the masses can weaken their decisions and give these Arabs what they want. These Palestinians truly believe that the piece of land they are fighting for is truly theirs. And they will fight for the right over it even if it takes how many lives or how much blood shall be spilled, as long as this goal is achieved. __________________________ 2 terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online: http://www. britannica. com/eb/article-9071797 References: terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online: http://www. britannica. com/eb/article-9071797 â€Å"The Israeli-Palestiniam Conflict†, The History Guy. Retrieved June 5, 2007 from The History Guy Website. http://www. historyguy. com/israeli-palestinian_conflict. html.