Job Title Costumer-Service

Job Title Costumer-Service Representative Agent Job Summary Serves customers and sellers in half. Com by providing information and services. Acts as a connector from costumers, sellers and the employee in half. Com towards on questions, deal with and help resolve any customer complaints, and improving the costumers satisfaction related to service and activities in half. Com. Maintaining the relationship between costumers and sellers accordance with the company's guidelines and policies. Relationship Reports to : Supervisor of Customer ServiceSupervises : Costumer Service staff in e-Bays facility In Salt Lake City Works with : Employee who has responsibilities on database and human-resources worker External Relationship : Buyers and Sellers Qualifications Education : Diploma or bachelor's degree In field Communication, Business, and Management Ability Communicate clearly and professionally, both verbally and in writing Strong detail orientation and communication/listening skills. Has a pleasant, patient and friendly attitude Strong decision making and analytical abilities Skills Basic computer and technological knowledge Administrative procedures and information processingCustomer relationship principles and practices Essential Responsibilities Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem: selecting and explaining the best solution to solve the problem Questions 1. Does the day diary include sufficient information ? Yes, The day diary provides sufficient information describing how Mr.. Ryan Job summary and Job description of Bill Ryan does in a day. 2. Identify the specific Information In the article that you found useful The specific information that I found useful in the article is about the mechanism of hones and emails. . What additional information do you require ? How would that information help you? Additional information that I need is detail information about the Ryan supervisor and ho w is reporting and whether he is reporting directly to team leader, supervisor, and any other person. I need information about Ryan supervisor structure to write his reporting responsibilities. I also need information about how he communicates with the co-worker and supervisor either through email or telephone or any process and how much salary of Bill Ryan each months.

Internet censorship

Internet censorship Introduction Internet censorship is carried out by governments for many reasons to prevent users from accessing certain sites and sharing information. It restricts Internet users from accessing certain information and also controls what can be published or viewed. It can be used in response to riots, protests and elections, since the internet makes it very easy for events like these to be organized. Internet censorship has been going on for the past decade and has caused rise too lot of controversy. It vanes for different countries and has become a big Issue relating to human rights and redeem.Advantages Internet censorship has many advantages. It can protect citizens from inappropriate content, for example a child will be protected from any websites showing adult content Like pornography. It can also help reduce and prevent Illegal activity. For example, illegally downloading music. It has also been initiated to prevent riots and protests, like with the Arab Spri ng. The Internet made spreading the news of protests and riots very easy, leading to more revolutionary acts. This caused Internet in some of these countries to be completely inaccessible at times.Another advantage is that he chance of online identity theft is reduced, which protects citizens from identity theft happening to them. The amount of spam and viruses Is also less which protects your computer. Disadvantages The main disadvantage of Internet censorship is that it restricts access to information. This violates a human right, which is to be able to gain knowledge. This could also Limit educational resources. The freedom of speech and freedom of self- expression Is also restricted, which are also human rights violations.Internet censorship gives the Government power over Its citizens since they can control what s accessible and what is not. This can allow the Government to manipulate and control people. And even if the Internet censorship is seen as good and successful, many p eople are able to bypass the censorship. For example, by making use of proxy servers. This defeats the whole purpose on censoring the Internet in the first place. Although It may not seem as Important, Internet censorship also widens social gaps. It makes It harder for people to communicate.Censorship systems also cost money, and if they can be bypassed by citizens this makes them a waste of money. Businesses can be negatively impacted too due to not being able to access the best resources and not being accessible themselves. Major parties Involved China has the most strict internet censorship in the world. Internet filtering and censorship in China is referred to as ‘The Great Fire Wall'. Anything discussing the Dalai Lama, Fallen Gong and general websites including Faceable, Twitter and Youth are blocked. All pornographic or politically disruptive content is deleted.Even the Internet access of individuals is monitored. They do this because of many anti-Japanese, anti-polluti on, anti-corruption and ethnic riots which have been organized in the past with the use of Internet. China's Internet police has a size of 30,000. However, some users are able to evade the controlling of the Internet by using proxy servers. North Korea Most people in North Korea are not able to get online. A small amount is able to access an internal Intranet that connects to state media, called Agamemnon, which is highly controlled and censored.Only elite members, foreign residents and visitors in special hotels are allowed full access to the Internet. The Government is in full control of all media outlets and all news comes from one source, The Korean Central News Agency. They control the Internet to be able to control the information given to residents about politics and to be able to make the leaders of North Korea (Kim Gong- IL and Kim Gong-UN) look as good as possible. Cuba Only 5% of Cubans have access to the global Internet. This is due to tight control, high costs and slow connections. 23% have access to a government intranet with limited content.Cuban Internet is out of date due to the US embargo, lack of funding ND the Government's fear of freedom to access all information. Cuban citizens get around the censorship by using embassies, coffee shops or illegally purchasing other people's surnames and passwords who are allowed Internet access. Iran Iran blocks many Western sites like Faceable and Twitter and anything that may oppose politics or show anything sexually explicit. A plan was announced that they were going to create their own fully monitored domestic Internet. But many people believe separating a domestic internet from the worldwide Net completely is not possible.

Consumer Driven Health Care Essay Example | Topics and Well Written Essays - 750 words

Consumer Driven Health Care - Essay Example Consumer Driven Health Care (CDHC) is a three-tier health insurance plan that allows individuals to use their health savings accounts, out-of-pocket payments or health reimbursement arrangements (HRAs), to pay for health care expenses (Collin et. al., 2005). CDHC allows members to pay for health care services in this way while still their health insurance policy pays for more expensive medical expenses. Health Insurance is highly deductable and costs less when used to pay for health care expenses but for routine health care expenses, an individual pays directly for the expenses through a pre funded account provided by a bank or an insurance plan. 2.0 Goal of Consumer Driven Health Care Consumer driven health care gives an individual the opportunity to pay for routine medical expenses using consumer controlled account instead of the highly deductable fixed health insurance. This is an advantage to the patients because it allows them to have a greater control on their health care budgets. In this consumer driven health care plan, individuals have a role in decision making regarding the care they receive. Patients are able to ask about the cost of a treatment and choose a treatment option that is less expensive. This consumer directed health plan also advices employees on cost and selection of quality services, which enables employees to make informed decisions on their health care (Rowe, et. al., 2008, pp.12-19).... care gives an individual the opportunity to pay for routine medical expenses using consumer controlled account instead of the highly deductable fixed health insurance. This is an advantage to the patients because it allows them to have a greater control on their health care budgets. In this consumer driven health care plan, individuals have a role in decision making regarding the care they receive. Patients are able to ask about the cost of a treatment and choose a treatment option that is less expensive. This consumer directed health plan also advices employees on cost and selection of quality services, which enables employees to make informed decisions on their health care (Rowe, et. al., 2008, pp.12-19). Through the national health care plan, low income earners can also enjoy the benefits of having the consumer driven health care plan because they will be able to afford the health care services. Health care providers respond to the high consumer enrollment to the health plan by fu rther providing quality services at cost effective prices. 3.0 Disadvantage of Consumer Driven Health Care Employees that are enrolled into the consumer driven health care plan tend to pay more for health care services because of the out of pocket payment, compared to those enrolled in traditional payment plans (Collins et. al., 2005, pp.8-23). Low income employees are highly negatively affected by this health care payment plan than high income earners. This is because these employees face the risk of high out of pocket payments and most opt not to receive treatment because of the high expenses. This leads to more ill workers that and has a long-term consequence both to the worker and the employer. Delaying or skipping treatment due to high health care costs affects negatively on an

Rene Descartes Discourse on Method and Meditations on First Philosophy Essay

Rene Descartes Discourse on Method and Meditations on First Philosophy - Essay Example He even questions whether at the time of his writing he is truly awake or is indeed in an unceasing dream. In the dream doubt argument, Descartes fears that his present experiences could all turn out to be a huge dream and that in the end senses can be deceitful. He writes, ‘How often, asleep at night, am I convinced of such familiar events – that I am here in my dressing-gown, sitting by the fire – when in fact I am lying undressed in bed... I see that there are never any sure signs by means of which being awake can be distinguished from being asleep’ (Descartes, 1). He thus renders the verdict that the truest source of knowledge of science and life comes not from senses (which are deceitful) but from the mind. He hence holds that the data obtained from senses are not always true and that the only way to obtain reliable knowledge is through strict adherence to reason in all problems/ questions encountered in life (and science). Using dreams as evidence of the flaws in trusting one’s senses, Rene postulates that at the very least, our senses must be test ed and thoroughly examined to ascertain the truth in them. He argues that the possibility of tricking the senses into accepting a false dream world as real denotes that the simulated realities is a common phenomenon and one that mankind should watch out for. In this argument, one could be dreaming at a time of a discovery/ new insight/ belief or the whole of life could be a dream (inexistent). After arguing out the dream doubt, Rene wanders on to the evil genius doubt. Descartes hypothesizes that (since God is infinitely good and incapable of deceit) there is a malicious being (demon), wielding immense power and who is very cunning/ clever, that has gone on in all the aggression it is capable of to seamlessly deceive him (Descartes, 1). He therefore regards the earth and all in it as mere deceptions of an evil demon in order to alter his perception and reason of things. In

The importance of the marketing portfolio Essay

The importance of the marketing portfolio - Essay Example The importance of the marketing department's liaising with every other department could be gauged by its hold over the market and its need to keep its ears to the ground for every single bit of information that may make or mar the fortunes of the company's future business. The marketing portfolio therefore must represent every other activity in the company, apart from its own. It must have good hold over the total management information system so that the two-way communication system of information moving from top to bottom and from the bottom level to top level in the management hierarchy is clear, unambiguous and undiluted. The marketing operational activity is primarily customer-oriented. It is not possible to stereotype customers or the market. Although the predominance of marketing over other departments does exist, it cannot abdicate its own distinct identity and responsibility and it must stay focused on its role as the frontrunner to secure maximum business from the total market pie. No other department has such colossal and strategic responsibility. If the marketing management is unable to focus on maintaining and improving upon its market share, those responsible are quickly replaced. We, that is, two colleagues and I, have been selected by Crown Manufacturing Company Limited, (CMCL), manufacturers and marketers of white goods, viz. refrigerators, washing machines, and wardrobes. The total number of temporary recruits is hundred broken up in teams of twos and threes to concentrate of several routes. Our job is to assist the existing sales force for the company's sales scheme of their products during the summer holidays. Our weekly remuneration is US$250 plus two percent commission on the basic price of every five pieces sold. The company has come up with a discount and replacement scheme and is confident of generating a very good sale. The customer is being offered brand new models with benefits of up to fifty percent discount on the basic price of any product in exchange for an old one in working condition. The scheme is being advertised on a grand scale through the electronic and print media. Retailers have been enthused with decorative window displays to herald the scheme. The company has fixed a target which is five times the number of goods sold in an average month. The Existing Sales Force The company has a staff of fifty sales executives under five sales managers each responsible for one product except for water filter and television for which there is one sales manager. The sales scheme is aimed at refrigerators, washing machines and wardrobes only. The temporary recruits of hundred sales assistants have been assigned to different sales executives. Their job is to receive customers, effect sale, and complete the data entry which basically covers information such as the customer's name, age, address, designation, choice of product model, and date or year of purchase of the old model, if available. The company's showroom is large enough to accommodate staff of hundred personnel in the mezzanine floor. It can accommodate another hundred in the building's first floor. Both the mezzanine and the first floors have enough space to receive hundred customers each at a time. Besides, five sales executives have been given the responsibility of attending to online enquiries and also receive orders with payments online. Each

Radiation safety Essay Example | Topics and Well Written Essays - 1000 words

Radiation safety - Essay Example For this reason, the Australian government has developed, implemented and enforced certain laws and regulations that guide behavior during the performance of duties. The medical field has particularly been given preference because procedural implications have a direct influence on the life of the patient. This paper evaluates the ‘RADIATION SAFETY ACT OF 1975-1999’. Specifically, it details the aspect of patient safety and measures that have been undertaken to ensure that this is upheld at all times. Undoubtedly, the Act has a very strong relationship with the medical imaging field and therefore influences related mannerisms and decisions. RADIATION SAFETY ACT 1975-1999 The Act addresses different issues related to the field of radiology in general concepts without placing particular emphasis on a specific field. It has five different parts that are further subdivided into various sections. Perhaps the most interesting faction pertains to part III named ‘RADIATION SAFETY GENERAL REGULATIONS’. In particular, section 19A addresses issues pertaining to abnormal or unplanned radiation exposure. In this respect, the Act acknowledges that patients, medical practitioners and visitors are all vulnerable to the exposure of radioactivity (UN 2000, p. 68). Besides detailing various forms through which the unplanned exposure occurs, the Act underscores that measures that need to be undertaken to protect the patients from the effects of the dangerous radiation. In their comprehensive review, Strom and Watson (2002, P. 375) indicate that during the radio therapeutic procedure, the lowest dose should be given to the patient. In this respect, it should be acknowledged that there are different doses that are received by the patient during the procedure. In particular, there are doses directed at the affected organ and there are other doses that reach the organs adjacent to this particular organ. Arguably, the organ that requires medical attention needs to receive the sufficient dose for optimal outcomes (Radiation protection in Nuclear Medicare, 2008). Thus if the radiation to that particular tissue is insufficient, the level of effectiveness of the procedure would be reduced significantly. On the other hand, measures need to be undertaken to ensure that doses reaching other issues are minimal. Also worth acknowledging for their contribution to patient safety during the procedure are the operational and design consideration. In his informative research, Bossuyt (2003, p. 8) asserts that the entire system and equipment need to be well positioned to ensure that the doses produced are sufficient, relevant and effective. For this reason, it is imperatively important to ensure that the equipment is in good condition to prevent incidences of leakages as well as accidental overdoses. In essence, the design as well as usage of the relative equipment needs to aim at preventing maladministration of the particular radiation doses because th e cases have serious consequences (European Commission, 1998, p. 71). Another measure that has contributed significantly to the protection of patients entails the calibration of the particular radiotherapy equipment employed during the procedure (Radiation Protection in Radiotherapy, 2008). In this regard, calibration as well as testing of the performance of the equipment needs

Managing Change in Healthcare Essay Example | Topics and Well Written Essays - 2750 words

Managing Change in Healthcare - Essay Example Some of the most favored approaches that have been preferred are cycle-time reduction, process engineering, and total quality management (TQM), with which companies have tried to flatten the organizational structure [3]. However, structural change programs on its own are likely to fail as they do not account for the human element, which actually forms the structure. Change management must work towards removing fear, cynicism, and defensiveness from the minds of the people. In the healthcare sector of US, the practice of midwifery was almost eliminated by concerted effort of university educated physicians [11]. The changes in perceptions about the profession of midwifery and its reinstatement into the healthcare industry, started in 1939, with the Frontier Nursing Service and has since then passed through various changes and reconstruction [11]. To enhance the performance of an organization it is important to improve the performance of the individuals and groups that comprise that organization. When organizations set new goals, they must also take care to see that the employees are made aware of these new goals well in advance or better still the company can set the new goals after consulting the employees. The employees must be backed by timely and adequate infrastructure to attain the goals; proper feedbacks and timely interventions must be integrated into the system. The Midwives Alliance of North America (MANA) was formed in 1982 and the struggle and persistent effort of the initial women of the midwifery profession has enabled it to get a legitimate status in 33 states of the country [11]. Managing Change - The Impact of Relevant Theory on the Change Process Aims Technological development has ushered in changes across organizations and our personal world. In the midst of these changes to better and sophisticated machines, it is important to remember that people form the basis of organizations. Technology makes structured and repetitive work easy while people use their intelligence to think, create, and solve. The major change today is the transformation of the work force from an information worker to an information user or what can be better described as a knowledge worker. Peter Drucker in his 'The New Society of Organization' has said, that the world economy is transforming to a knowledge society, where knowledge is the primary resource for the economy and for the individuals. In such an economy, according to Drucker, the competitive advantage comes not from the research and development of technology but from the skill and expertise of the knowledge workers, who form the organization [2]. The legitimacy of midwifery as a practice was established by the vision and persistence of the traditional midwifery experts, who encouraged self regulation in the next generation. Their efforts paid off and by the 1980's the standards of practice and certification began to be established in one state after another. The Midwives Alliance of North America (MANA) was formed in 1982, to help the movement gain support and legitimacy [11]. Issues Affecting Change and Personal Behavior Healthcare organizations are different from other organizations, as they involve something beyond business. According to

A Concise History of Latin America Essay Example | Topics and Well Written Essays - 1000 words

A Concise History of Latin America - Essay Example The term Latin America was first used during the 19th century as a way of reaching a compromise. The Latin America region consisted of all the countries that were colonized by the Spanish administrators and authorities; the only exception of these large parts is Brazil because it was colonized by Portugal. The term came into force when almost all the regions that lie south of North America started using Spanish or Portuguese as their official languages. The settlement of Spanish administrators was preceded by the voyages of Columbus who discovered the new land as part exploration and conquest. His made the Spanish monarch at the time to struggle in an effort to seize its newfound opportunities. By 1500, the Spanish had explored the entire region that spans the Caribbean shore. After the 14th century, the speed of the Spanish conquest, expansion and consolidation was fast considering the vastness of the region. By the year 1516 all, the islands of the Caribbean were under Spanish admi nistration, therefore, acting as the launchpad for further expansion in the region (Rosenthal 78). Fast-forwarding to the 19th century, Latin American democracies, flourished, economies grew, and republics were established. This paper focuses on the political, social and economic transformations that were characterized in Latin America during the 19th century. The paper seeks to highlight the formation of republics that ended the imperial rule of monarchies across the region (Holloway 89).The early years of the 19th century witnessed a period of radical transformations on the Spanish dominated territory of Latin America. Latin America was characterized by monarchies that collapsed as republics started being formed. The regimes that were in power became disregarded or dismembered as colonial Latin America split into numerous parts. This split was followed by revolutions that established new politics and [political territories.

Elektra Products, Inc. Essay Example for Free

Elektra Products, Inc. Essay Questions: 1. How might top management have done better job changing Elektra products into a new kind of organization? What might they do now to get the empowerment process back on track? The top management of Elektra Products, Inc. introduces a new era of involvement and empowerment in their organization. They only assigned selected managers to work on several problem-solving teams to come up on ideas on how to implement empowerment campaign. With this, only top management approved the objective of this plan. They should involve the middle managers and employees with the study team. Explain and give them understanding about the objective and be clear about the intended result of empowerment. Top management might get empowerment back on track, by motivating their employees and gaining their trust. Clearly stating them the vision and mission of the empowerment plan. Also thru effective communication, employees concerns would be known and resolved. 2. Can you think of ways Barbara could have avoided the problems her team faced in the meeting with department heads? If Barbara include the department heads with her meetings within the team with the study, she could avoid the problem of resistance. The department heads could give her more ideas and opinions concerning about the company. She should talk with department heads to be aware of what issues they want to address and how they address them. If all the concerns are to be known, they could provide their support in helping them to resolve the problems. Barbara would be able to discuss further her views on the concept of empowerment and ask them to come up with what they could do to make them choose to be empowered.

Origins of Psychology Essay Example for Free

Origins of Psychology Essay This theory was developed by Sigmund Freud in the early 1900’s and paved the way for modern psychology in the early 1900’s. This theory deals with the deep, inner and mysterious core of the human psyche, in search of understanding the psychology of the human being. It is also closely connected with evolutionary perspectives on personality. Behaviorist : The primary focus of the behavioral perspective is on behavior and the influence of the external environment in shaping of the individual’s behavior. Teaching, therefore, refers to the environmental conditions that are arranged and presented to students. Some of the key behaviorist theorists in the field of psychology are viz. , John Watson, B. F. Skinner, and E. L. Thorndike. Teachers who draw from behaviorist theory tend towards active learning (or learning by doing). The teacher determines all of the skills needed to achieve the desired behavior and students learn them in a step-by-step manner. Humanist : The focus of the humanistic perspective is on the self, which translates into YOU, and your perception of your experiences. This veiw argues that you are free to choose your own behavior, rather than reacting to environmental stimuli and reinforcers. Issues dealing with self-esteem, self-fulfillment, and needs are paramount. The major focus is to facilitate personal development. Two major theorists associated with this view are Carl Rogers and Abraham Maslow. Cognitive : The school of psychology that examines internal mental processes, such as creativity, perception, thinking, problem solving, memory, and language. Cognitive psychologists are interested in how a person understands, diagnoses, and solves a problem, concerning themselves with the mental processes that mediate between stimulus and response (Garvey,1999) Neuro-scientific / Bio-psychological : The neuro-scientific framework seeks to relate behavior and mind to the brain. The important overall point of a neuro-scientific perspective is that analyses of normal or abnormal function need to be informed by an understanding of the brain structures and processes that implement the function. Psychiatrists need to monitor emerging work that highlights the need for both a neuro-scientific and medical perspective in the management of complex disorders. Evolutionary : Evolutionary psychology is the science that seeks to explain through universal mechanisms of behavior why humans act the way they do. Evolutionary psychology seeks to reconstruct problems that our ancestors faced in their primitive environments, and the problem-solving mechanisms they created to meet those particular challenges. From these reconstructed problem-solving adaptations, the science then attempts to establish the common roots of our ancestral behavior, and how those common behavioral roots are manifested today in the widely scattered cultures of the planet. The goal is to understand human behavior that is universally aimed at the passing of ones genes into the next generation. Socio-cultural : The social-cultural perspective concentrates on the culture of a group of individuals or society as a whole rather than the individual. To understand why people tend to show certain behavior traits, mental health clinicians look at what affects the community as a group of individuals might have on their own thought processes. Some of the questions pondered are if a person behaves a certain way to be accepted or commits an act because it is accepted amongst their society.

Use Of Water In Labour Health And Social Care Essay

Use Of Water In Labour Health And Social Care Essay A report was published in 1992 in The House of Commons regarding the provision of maternity services; it stated that all hospitals make it their policy to make provision wherever possible for women to choose the position which they prefer for labour and birth with the option of a birthing pool where is practicable (House of Commons Health Committee 1992). Water immersion was officially accepted in the UK in 1993 following the publication of the Changing Childbirth report (Department of Heath 1993). This report recommended that a pool facility should be available in all UK maternity units; professional recognition came about when the Royal College of Midwives (RCM, 1994) and the United Kingdom Central Council for Nursing, Midwifery and Heath Visiting (UKCC 1994) published statements in 1994 which integrated the immersion in water during labour into the midwifes role. Water immersion is now incorporated in the UK Midwifery Rules and Standards (2004). The current guidelines for labouring in water in Forth Valley are that the woman should be in established labour, determined as cervical dilation of a minimum of 4cm, be at least 37 weeks gestation, the presentation of the fetus should be cephalic and the fetal heart should be within normal parameters of 110 160 beats per minute, any liquor draining should be clear and no opiates should have been administered in the 4 hours proceeding entry to the pool (Paterson Hamilton, 2009). The water temperature should be 37 degrees; this should be checked hourly together with the temperature of the woman to ensure that she is not pyrexial (NICE, 2007). The woman must also have an uncomplicated obstetric history. At present the facility to labour in water is present in Stirling Royal Infirmary however there is currently only 1 labour room with a pool. This means that only 1 woman can labour or give birth in water at a time. All woman are offered the option of a water birth at their booking vis it however whether or not they will be able to labour or give birth in water will be dependant on the pool being vacant when they present in labour. The benefits of labouring in water are plentiful and is recommended in the NICE Guidelines for Intrapartum Care (2007); the buoyancy afforded by water allows the labouring woman to adopt comfortable positions easily and the water also provides a relaxing environment which assists pain relief due to the release of natural endorphins (Medforth et all, 2007). When a woman feels relaxed oxytocin is released which is required for successful contraction of the uterus and progress in labour; the reduction in feelings of stress will inhibit the production of adrenaline which if produced will hinder oxytocin production therefore slowing the progress of labour. Evidence suggests that the use of water in the first stage of labour empowers woman with an increased feeling of control over the situation she is experiencing (Hall Holloway, 1998) it also shown that as the womens perception of pain is reduced the need for epidural analgesia is lessened (Eberhard et all, 2005) as is the need for augme ntation by syntocinon (Cluett et all, 2004). Studies have shown that woman who give birth in the water have a reduced incidence of perineal trauma (Garland and Jones, 2000). This has been further supported by a clinical audit carried out in Corbar birth Centre, Baxter (2006) found that of 229 pool births 38% of woman had an intact perineum, 32% had a first degree tear, 29% sustained a second degree tear and only 1 woman suffered a third degree tear however this was the result of an accelerated second stage labour and the birth of a baby weighing in excess of 4.5 kg. The audit also showed that women who laboured in the pool but did not give birth had a reduced incidence of perineal trauma. Of the 75 woman 32% had a first degree tear, 31% had a second degree tear and again 1 woman suffered a third degree tear however 31% did require an episiotomy. It has been suggested that it is the atmosphere achieved that results in the positive experiences and outcomes for the woman who choose to use the pool through the continuous one to one care of the midwife, the woman centred approach to childbirth thus normalising the birthing experience. The student will now reflect on her experience of a water birth using Gibbs reflective cycle. I came onto an early shift on the 27 February and my mentor and I were allocated the care of a woman in established labour who had decided to labour in water. We entered the room where we were introduced to Sarah and her partner John. Sarah was a primigravida with an uncomplicated obstetric history and had been well throughout her pregnancy, her body mass index of 22 was within normal parameters. The staff midwife we were taking over from gave a handover, detailing what had happened since Sarah had arrived in the ward; Sarahs labour had commenced spontaneously at home at 41 weeks and 8 days gestation, at 2am that morning she had arrived in maternity triage for assessment; at 5am she had been transferred to the labour ward, at this time she was 3cm dilated and struggling to cope with the pain. Sarah wasnt keen to use pain relief other than entonox and the midwife providing her care had read i n her maternity notes that in the past few weeks that she had been considering labouring in water, therefore she suggested Sarah could try using the pool for pain relief; both the advantages and disadvantages were fully explained to Sarah and she was advised that if her own or the fetal condition deteriorated then she would be asked to leave the pool. Before going into the water Sarahs membranes had been ruptured artificially and following the procedure she was 5cm dilated at 6am, therefore she was in active labour and suitable for labouring in water. Upon taking over Sarahs care a set of baseline observations were carried out by myself, including a blood pressure, temperature, pulse and urinalysis. The fetal heart was heard regularly at 120 130 beats per minute (NICE, 2007). I also checked the water temperature which was 37 degrees. All observations were satisfactory; these were noted both on the partogram as well as the labour notes. Observations of temperature and pulse were carried out hourly, the water temperature was checked regularly and Sarahs blood pressure would be checked 4 hourly. The fetal heart was auscultated intermittently using a waterproof Doppler ultrasound. Sarah was using the entonox in the pool and although she was still finding the contractions painful she was coping well. Encouragement was given to Sarah during this time, reassuring her that she was doing fantastically and guidance on using the entonox effectively. The atmosphere in the room was relaxed and calm, John was also giving encouragement. At arou nd 8.30 am, 1 hour after taking over Sarahs care, she said reported that she was experiencing a burning sensation and was feeling the urge to push. The staff midwife put a mirror into the pool and the vertex was found to be visible at this stage. As per the protocol (2009) Sarah was advised to push when she felt the urge but to remember not to raise her bottom out of the water. Encouragement was given to Sarah when she was pushing, but no direction was given as directed pushing is not recommended for birth in water (Baston Hall, 2009). The babys head was delivered approximated 20 minutes later however the babys chin had not been seen as yet. The staff midwife put a hand into the pool to ensure that the chin was free and it was. A live female was delivered with the next contraction and was guided through Sarahs legs as she was in a kneeling position and brought up to her chest. The third stage of labour, the delivery of the placenta, was carried out on a Bradbury mattress as the protocol states that the placenta cannot be delivered in the pool (Paterson Hamilton, 2009). This is due the difficulty in assessing the estimated blood loss in water. Syntometrine was administered intra muscularly by the staff midwife and the placenta was delivered by controlled cord traction approximately 30 minutes after the birth of the baby. Sarah had advised that she would like the cord to stop pulsating before it was cut and clamped therefore Sarah had remained in the water until this had occurred. Sarah had a 2nd degree tear following the delivery and although it was not actively bleeding it was sutured by the staff midwife approximated 1 hour post delivery as is recommended in the guidelines (NHS QIS, 2008). The labour and birth were a beautiful and memorable experience as although it was evident that Sarah was in pain during the labour she was focused on birthing her baby. I felt very satisfied with the delivery as I felt Sarah had received the support and encouragement to have the experience of birth that she had strived for. The delivery underwater is amazing, I felt completely overwhelmed with how natural giving birth in water is as I had never experienced a water birth first hand. When reflecting on the experience I realised that upon taking over Sarahs care I had felt slightly nervous about how hands off a water birth is. The midwife is expected to basically observe both the labour and birth with the exception of carrying out the routine observations, checking and maintaining the temperature of the water and keeping the water as clear as possible with the use of a sieve. Since this experience I feel that the next time I am caring for a woman labouring or birthing in water I will fe el more confident as this is a natural and therapeutic method which increases the focus on normality in childbirth. The use of hydrotherapy has been encouraged as a method of analgesia for many years as a natural alternative to pharmacological pain relief (Jessiman Bryer, 2000). Water provides a dual benefit, heat alleviates muscle spasm and as a result of this pain is reduced and weightlessness lessens the effects of gravity therefore relieving the strain on the pelvis. Sarah was able to adapt her position easily whilst in the pool and spent the majority of her labour in a kneeling position thus facilitating the decent of the fetus (Fraser Cooper, 2009). The NMC (2007:3) states that You must recognise and the respect the contribution that people make to their own care and well being therefore if a woman wishes to labour and give birth in water it is the midwives duty to support her in this choice. Sarah had all the information in order to make an informed choice and felt that she had contributed to the care she received thus enhancing her satisfaction with her experience of labour. Eckert et al l (2001:84) concluded their randomised controlled trial with the outcome that woman who labour and give birth in water appeared more satisfied with their experience as was the case with Sarah. As a midwife advocacy is an important element of the role and it is important that midwives are advocates for the woman in their care in that they empower them with the knowledge to make informed choices regarding the care they receive (Garland, 2000). Although the use of water has been attributed to reduced perception of pain (Baxter, 2006) there is still insufficient evidence to support the use of water and studies have shown that there is no significant difference in the length of labour, blood loss or Apgar scores at birth (Cluett Burns, 2009). There have also been concerns surrounding the conditions of the neonate born in water; yet as stated there has been no evidence found to support this. In fact Thoni and Moroder (2004:47) have stated that a water birth presented no risk to the adaption of the neonate to extra-uterine life. It is however vital that the woman is removed from the water should the maternal or fetal condition become compromised (Geissbuehler et all, 2004). There was also the question of maternal and fetal hyperthermia; the suggestion that the woman should decide the temperature of the water (Anderson, 2004) was rejected when NICE (2007) advised that the water temperature should be below 37.5 degrees. It has h owever been shown that entry into the pool in the latent first phase of labour can be detrimental to progress, Eriksson (1997) found that woman who entered the pool at this stage had increased augmentation of labour as well as increased requirement for epidural analgesia, hence the protocol in Forth Valley that woman should be in established labour prior to entering the pool (Paterson Hamilton, 2009). In conclusion, it appears that there is currently insufficient evidence to support the positive effects of hydrotherapy in labour and birth; its use has been proven to have a relaxing effect on labouring woman who have reported feeling more satisfied with their experience. Evidence suggests that labouring in water does not make a significant difference to the length of labour; however the fact that the women who choose this method of pain relief report increased fulfilment should not be over looked. Further research would provide an evidence base for best practice. At present only women with an uncomplicated obstetric history are permitted entry to a birthing pool and further research is required to enable women with a variety of obstetric backgrounds to utilise a pool confidently. The question of the environment attained through hydrotherapy has arisen; do women feel increased satisfaction due to the woman centred, one to one approach to care received? It seems that this is a signif icant factor, and one which great emphasis should be placed upon. The role of the midwife is to be with women; this requires the midwife to be an advocate for the women in her care, it also requires her to provide the women with information to make informed choices regarding their care and to treat every woman as an individual, with individual concerns and needs. If hydrotherapy provides a platform for a natural approach to childbirth then it is one that should be encouraged.

Ballet Essay -- Ballet Training, Dancing

Football is a very physically demanding sport. According to Taylor (1969), â€Å"Professional football is basically a physical assault by one team upon another in desperate fight for land.† (pg. 23) The body is used as weapon to prevent an opposing player from crossing into another's territory. The body must be strong and well equipped to endure the stresses of physical contact. The body is very susceptible to injury when engaging in football. It is important for those who participate in football train their bodies effectively. The same can be said for ballet. It is a physically demanding activity as well but the body is used as a form of expression. According to Huwyler M.D. (2002), â€Å" For the dancer, his body in his means of expression, the instrument is his heart. Ballet is meant to be graceful and elegant, it does not appear to be a physically demanding sport as football is. Looks are deceiving, According to Kennedy M.D and Hodgkins M.D. (2008), â€Å"The grace and a rt of the ballet performance belie the great physical strain of the body as a whole. (Preface) Ballet places a great deal of strain on the body; it is important that those who participate in ballet receive adequate and effective training. When to begin training Ballet training should begin as early as possible for children who aspire to be professional dancers. The beginning stages of ballet training should be designated for: the development of coordination, rhythmic ability, musicality, and most important of all for enjoyment. A strong commitment regarding pursuing a profession in ballet should made by the age of ten. Due to the physical demands of ballet technique it should not be introduced until the age of ten. According to Howse (), ballet training should not... ...be related to a football player who desires to increase or improve their skills. A football player may achieve such results by performing a particular activity with increasing resistance, increasing speed, increasing duration, or any combination of these. (Dick, 2002, pg. 218) For example, if a defensive back desires to increase his strength; defensive backs are required to be strong and powerful. A defensive back could increase the training volume performed in seated bench press as a means of achieving overload. The principle of overload consists of three training variables, duration, frequency, and intensity. These variables must be increased or manipulated to experience increases in the improvement of performance, skill, and technique.. Following proper training guidelines will enhance the performance of any athlete not just a ballet dancer or football player.

Between Logic and Heuristic :: Calculus Mathematics Essays

Between Logic and Heuristic* ABSTRACT: This article aims to construct a new type of logical calculi-logical heuristic calculus which contains the means of reducing complete search. Such a heuristic component of calculus is reached with the help of meta-level means. The principal means for reducing search is structural information about information about contrary literals of formula. There are two major approaches to studying the process of reasoning ( «problem-solving »). On one hand, it is necessary to discover and investigate correct modes of reasoning in which the property of  «truth » is preserved. This task which can be formulated as the question  «what is a correct reasoning (proof)? » is considered in Logic. In order to decide this problem, Logic is based upon the concept of  «logical form ». There is a special syntactical method to deal with this concept—the method of construction of a logical calculus. In this respect, the calculus in question is a  «black box » which guarantees the  «true » conclusion under the  «true » premisses. Thus, Logic (logical form) gives the answer for the question about correct reasoning—  «the correct reasoning is a proof ». But logical syntax, as a  «black box »Ã¢â‚¬â€ calculus, isn’t interested in the real process of derivation building, in studying the question about methods of proof-search, in studying and construction a more manageable and efficient machin ery of  «truth » preserving. Availability of any method of exhaustive (complete) search, e.g.  «British museum algorithm », is quite enough for Logic (logical form). On the other hand, the process of  «problem-solving » can be investigated in the light of the following question:  «how is it possible to build a piece of correct reasoning? ». This task is considered in Heuristic. Heuristic investigates general principles and methods of  «problem-solving ». Computer Heuristic (computer heuristic method) is a system of rules (a rule) for essential reducing the complete search, i.e. heuristic methods are opposed to exhaustive search methods. The area of intersection of Logic and Computer Heuristic is proof-seach theory (PST), which investigates possible methods of  «problem-solving » ( «how is it possible to build a proof? ») in some calculus. PST deals with the heuristic component of proof systems. More precisely, the aim of proof-search theory can be defined as follows:  «discovering, on the basis of a calculus and an entity in the calculus in question of the structure of a possible derivation of this entity, a derivation which is interesting in some respect ».(1) Thus, proof-search theory can be included into the logical pragmatic (look at Fig.

How to Plan an Event

10 STEPS TO PLAN AN EVENT A BASIC PROCEDURAL OUTLINE TO CONSIDER WHEN PLANNING AN EVENT OR ACTIVITY STEP 1 STEP 2 Identify what type of event/activity you would like to do. Determine the goals of the event and what you would like to accomplish. Define your objectives and outcomes of the event or activity. Identify the target audience and event emphasis: Education, Health etc. STEP 3 STEP 4 Decide on a date and time for the event or activity. Consider locations and types of facilities to host event. Determine the use of space and or seating arrangement and capacity required for the event or activity.Decide who will be responsible to secure the facility and be the event coordinator. STEP 5 Consider establishing partnerships with other organizations or people to assist with the execution of the event. Identify their role when determining key decisions. STEP 6 Create an event/program budget. Identify the sources and amounts of potential revenue and expenses. Revise for realistic and nece ssary true cost and revenue updates. STEP 7 Create an event timeline. Outline all essential decisions/activities in a time sequential order from the point of initial consideration to decision being finalized and decisions being executed.Document who is responsible for each function. Communicate the timeline to everyone involved in the planning or fulfillment of the event. STEP 8 Determine Key Decisions: Program Determine the order of activities that need to occur at the event or activity. 1 Determine who will perform or execute the agenda items. Determine if a published program is necessary. If so decide who will create and print the program. Presentation(s)/ Speakers Identify the topics of information to be shared. Determine if presenters/speakers are needed.If so identify potential presenters or speakers to invite to participate. Decide on the time frame for each presentation or speech. Decide the type of communication that should transpire with the presenters/speaker, when it sho uld occur and who will be responsible to execute and follow-up. Equipment Identify what equipment is necessary for the event or activity. Identify potential sources to secure needed equipment. Evaluate the cost of the equipment. Decide who will be responsible for the pick up and return of the equipment.Materials Determine what materials are needed, and identify potential sources to purchase them. Decide who will be responsible for purchasing, preparing and storing the materials. Awards Determine who will receive awards – presenters/speakers. Decide on awards items and identify sources to purchase them. Decide who will be responsible for purchasing awards and presenting them. Public Relations Identify the method(s) which will be used to publicize the event or activity. Decide who will be responsible for the development of invitations, flyers, press releases, emails, etc.Decide who will be the contact for public inquires on the event or activity. 2 Decide who will be responsibl e to disseminate the types of information on the event or activity. Internal Communication Determine the method of communication to the people within the organization to inform them, include them and encourage them to participate. For instance communicating by email, newsletter etc. STEP 9 Take into consideration these special additions/items if needed: Food Music Decorations Flowers Photography/video Clean up STEP 10 You have planned well and are ready to go. Have a Successful Event! 3

SWOT analysis of Samsung Mobile in China Essay

Strengths Weaknesses ï ¼  Six Sigma’s Quality Control ï ¼  Product Design of Fashion and Beauty ï ¼  Advanced Technology and Innovative Capability ï ¼  Peculiar Strategy to Attract Talent ï ¼  Excellent International Brand Image ï ¼ Operating strategy is conservative, and there is supplier shortage ï ¼ Low contribution rate to the low-end consumer market ï ¼ Rely heavily on Android System ,there is instability factor. Opportunities Threats ï ¼  With advancement of digital technology, there is enormous room for commercial development ï ¼  Huge Potential for Development of Smart-phone market ï ¼  Apple has become Samsung’s strong competitor at the high-end, popular mobile phone market ï ¼  In the mid-to-low price range market, there is Nokia Strengths: 1. The first of Samsung Mobile’s strengths lies in Six Sigma Production, Which is as follows: a. Emphasizing on utilizing grassroots and front line workers for quality control functions b. Emphasizing on strengthening the early stages of production management; Focus on stages of product design, production of samples and adjustment of product c. Paying attention to continuous and stable production of goods to ensure quality d. Using QCC methods to improve quality e. Utilizing quality control education for employees 2. The second strength is in Samsung’s product design that combines Personalized exterior with humanized design. Along with its innovative  features, Samsung’s sleek designs have made Samsung mobile devices a popular choice among the masses. Samsung’s tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in differentiating the brand from its competitors. The big screams have become trendy and appealing. 3. Samsung’s lead in technology and innovation comprise its third strength a. Leading the digital fusion revolution – Digital Company b. Subsidizing mobile operating platforms, self-application (AP) processors, and screens 4. Samsung’s fourth strength lies in its strategy to attract the world’s best talent. a. Attracting genius talents through unique talents b. Making public service activities required courses for staff c. Implementing career training for employees d. Using four principles to determine salary – importance of job post, social identity, comparison to original salary, and creation of value 5. Samsung’s fifth strength lies in its brand image. Samsung is named as top rising brand by Inter brand and is the 9th most valuable brand with value nearly $33 billion. It has risen by 40% from 2011 to 2012. Samsung has been able to transform its brand image from a â€Å"value for money† brand to an innovative leader that â€Å"cares for everybody.† Samsung has tried its best to build a contrast between its biggest competitors Apple as a â€Å"self-centered brand† versus itself, a brand that cares for everybody. For example, a recent ad for the Samsung Galaxy S3 shows images of married couples and families with kids, in an attempt to attract a broader audience with slogans like â€Å"designed for humans, inspired by nature.† Weaknesses: 1. The first weakness lies in Samsung’s operating strategy. Samsung does not want to establish business relationships with many suppliers, and this is one of the reasons why Samsung’s development is restricted. Even though Samsung defends this by saying that it is better able to protect its intellectual properties this way, in current time’s environment with fierce  competition, companies with more suppliers are more competitive. Thus, Samsung needs to be more flexible in the company’s operating strategies. 2. Another of Samsung’s weaknesses also lies in not targeting low-end consumer market. Samsung focus on product fashion, so the price is relatively high. And Working in the WiBro (Wireless Broadband access service) and DMB (Digital Multimedia Broadcasting) market, but return on investment cycle is long. 3. Samsung’s reliance on the Android operating system (OS) is another weakness. Android phones are extremely customizable and they give you the freedom to experiment to your heart’s desire. One inevitable side effect of this freedom, however, is that sometimes your phone encounters a problem or two. Maybe it won’t boot or maybe it randomly shuts down. Maybe you lost a critical file and now some features won’t work. Opportunities: 1. The first opportunity is that with advancement of digital technology, there is enormous room for commercial development. a. In the digital age – the age of electronic information – there are two major stars: mobile phones and the Internet b. With the advent of the digital age, consumers desire high quality of mobile phone products c. Chinese communication consumers develops rapidly 2. Samsung also has an opportunity in the smart phone market’s development potential. a. The release of Apple iPhones began the wave of smart-phones b. In the mobile Internet age, every large mobile phone manufacturer and operator has promoted and popularized mid-to-low price range smart-phones. China is leading the arrival of the era of smartphone evaluation. Threats: 1. The first threat to Samsung is ï ¼  Apple has become Samsung’s strong competitor at the high-end, popular mobile phone market Apple’s cell phone has a high-end and popular image, and shares high similarity with Samsung. Thus, more than the mid and low-end markets, Samsung experiences a greater  impact from Apple’s competition at the high-end market. Considering mobile phone products of different smart-phone price ranges, Apple attracts greater user interest and has more product competitiveness than Samsung, despite the larger numbers of Samsung mobile phones on the market. This is related to Apple’s unprecedented brand appeal and affiliated operator support force. 2. The second threat to Samsung is ï ¼ In the mid-to-low price range market, there is Nokia a. According to statistics, Nokia had attracted a larger amount of user interest than Samsung at the mid-to-low end mobile phone market, in both the overall and smart-phone market. b. Nokia’s mobile phone market share relies mostly relies on the mid/low-end mobile products. In the past two years, with Nokia’s decline on the mobile phone, particularly high-end smart-phone market. c. The mid/low-end market has become the last sector of the market where Nokia has a lead. Nokia naturally will not ignore this.

Carribean Adventures

I am Sandra Gaskins, born in California. I have completed MBA from Anderson School of Management in 2008, did graduation in commerce streams from University of American inter Continental and schooling from Belmont Senior high school. During my MBA course, I did summer internship in American express as a Management Trainee, where my job profile was to work with the travel counselor and prepare the project report on delivery of quality services to the customers. During this program I realized my strengths, which are better communication skill, handling the queries of customers and working in teams. About my family background – my father is running a privately owned business of textiles and mother is a home maker. I have one sibling pursuing BBA. I am keen to work with the Carribean Adventures, since the profile of Travel Counselor requires the skill of customer service and ability to work under pressure and I am familiar with the workings and dealings of travel counselors as I worked in the same field during internship. I had a great learning during internship. There I learnt about the customer values, needs and what quality means to them. Along with this, I had a selling experience and learnt how to coordinate in teams, which ultimately enhanced my problem solving capabilities and all these qualities form the core in order to become the travel counselor. Apart from this, I possess a sound knowledge of geographical locations, as it was one of my hobbies to gather the information related to the diversities in the places and study the human psychology. Therefore, based on the above mentioned qualities and my sheer determination towards the work that is assigned to me, I can say that I will be the suitable candidate for this post. Â   Â  

McDonalds Marketing Plan Essay

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. It is one of the leading fast-food chains internationally as well as in the Philippines, with a rapidly developing consumer brand and growing customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system is characterized by focusing on uniformity for consistent quality, the formation of partner relationship with its franchises and supplier to improve operating system innovatively and last but not least the introduction of new products. With its steady drive for improvement and consistently high quality, McDonald’s revolutionized the entire supply chain. Instead of regimenting its supplier and franchisees, McDonald’s expected commitment from them in terms of adherence and experimentation. The implemented, smooth operating chain of suppliers, McDonald’s corporate management and franchisees balances each other, creates an entrepreneurial spirit that added value, innovation, economics of scale, the bargaining power for advertising and purchasing, as well as new product and process ideas to the company. Additionally, all involved parties maintained a collective emphasis on disciplined quality standards. As years passed by, McDonald’s needed to adapt to industry changes by accomplishing some process design innovations in fruitful collaboration with its suppliers and franchisees. In this context, McDonald’s improved the chain’s chicken and fries’ quality and consistency by switching from raw to frozen delivered fries as well as the productivity of employee. Another major process enhancement was the introduction of the breakfast at McDonald’s. In this way, the corporation expanded its operating hours since it had to pay for rent, utilities and insurance 24 hours a day, anyways. The generation of a totally new business came along with the nice side effect that it again distinguishes itself from its competitors. This marketing plan is used in outlining the product, pricing, and distribution and promotion strategies to be implemented and executed during this time. It proposes a revitalization of the McDonald’s philosophy so as to focus on the quality of products and services for customer’s value and a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outlines the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action. II. CHALLENGE Problem: Before, the company use grilled direct system. Which becomes the problem of the company because the customer always complaining about the quality of the product like chicken mcdo, when it is served to the customers it is not crispy because it stays longer in the warming bin, and also the patty of the burger, it is not juicy because it is not hot. The access of McDelivery to the call center is another problem of McDonalds because some times the information about on the location of the customer is wrong. Solution: Now a day the McDonald’s uses the Made for You (MFY) system. †¢ Food is made or prepared to actual customer demand, providing each and every burger only when it is needed just in time (JIT). †¢ It standardizes assembly of all sandwiches to one or two at a time. †¢ Requires minimal Human Decisions Making. †¢ It requires Behavioral change ⠝â€" Quality ⠝â€" Complete waste ⠝â€" Equipment ⠝â€" Standard procedure III. SITUATION ANALYSIS Company Analysis †¢ Goals – Develop a solution to improve kitchen layouts, people positioning and operational procedures for a better guest experience. In simple terms: our goal is to have a happy and satisfied customer. †¢ Focus – the company should focus on products and services. McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food productions at value prices with excellent service. †¢ Values – Customer – driven, Malasakit, Integrity, Teamwork and Excellent. †¢ Strengths ⠝â€" Quality of the product, services and cleanliness of the store. ⠝â€" The service of the company is fast and accurate, and we believe that taking good care of our customers is the first vital step toward effective sales building. ⠝â€" Patents and Trademark ⠝â€" Branding such as through the use of logos, colours, slogan and other images. A key part of the McDonald’s brand is its ‘M’ logo otherwise known as ‘The Golden Arches’. †¢ Weaknesses ⠝â€" The competitors like Jollibee, Mang Inasal, Burger King etc. ⠝â€" Lack of cooperation between the management and in the crews. †¢ Market Shares – McDonald’s has captured more than 40% share of the hamburger market in the Philippines. Customer Analysis †¢ Number – 30% is ages 60 and above, 20% is ages 1-15, 50% is ages 16 and above. This is the percentage of customer who are eating at the McDonald’s everyday especially during breakfast, lunch, and dinner. †¢ Type – Class B & C †¢ Value Drivers – a part from our product and services. McDonald’s gives back to the community through the Ronald McDonald House Charities (RMHC). RMHC supports children’s development and well being through Bahay Bulilit and Bright Minds Read (BMR). Every happy meal purchase gives 50 centavos to RMHC. †¢ Decision process – The customer have a lot of decision making it is base of what they needs and wants, also the customer decide to buy a discounted product like in coupon and the mcsaver meals. Competitor Analysis †¢ Market Position No. 1 (Jollibee) No. 2 (McDonald’s) †¢ Strengths Lasang Pinoy Raw materials are environment friendly †¢ Weaknesses Jollibee has a poor service †¢ Market shares – Jollibee has captured more than 52% share of the hamburger market in the Philippines. SWOT ANALYSIS Strength †¢ Risk diversity †¢ Large market share †¢ Strong supply chain †¢ Promoting ethical conduct †¢ Competitive fast-food chain †¢ Attentive and friendly staff/crew’s †¢ Rigorous food safety standards †¢ Good reputation among customer †¢ Decentralized yet connected system †¢ Strong brand name, image and reputation †¢ Strong financial and performance and position †¢ Affordable prices and high quality products †¢ Nutritional information available on packaging †¢ Strong global presence and performance in the global marketplace †¢ Specialized training for managers known as the Hamburger University †¢ McDonalds Plan to Win focuses on people, product, place, price and promotion Weaknesses †¢ Unhealthy food image †¢ High staff turnover including top management †¢ Customer losses due to fierce competition †¢ Lack of access to the best natural resources †¢ Lack of access to key distribution channel Opportunities †¢ Growing health trends among consumers †¢ Joint ventures with retailers †¢ Consolidation of retailers likely, so better locations for franchisees †¢ Respond to social changes by innovation with in healthier lifestyle foods †¢ Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds †¢ The new â€Å"formats†, Mccafe, having wi-fi internet links should help in attracting segments. Also installing children’s play-parks and its focus on educating consumers about health, fitness. †¢ International expansion into emerging market’s of other country †¢ Growth of the fast-food industry †¢ Low cost menu that will attract the customers †¢ Providing many promotional activities Threats †¢ Health professionals and consumer activists accuse McDonald’s of contributing to the country health issue of high cholesterol, heart attacks, diabetes, and obesity †¢ McDonalds competitors threatened market share of the company both internationally and domestically †¢ Global recession and fluctuating foreign currencies †¢ Affordability of the competitors products †¢ Similar flavors and products of the competitors †¢ Competitors endorsers are much popular when it compares to McDonalds IV.Market Segmentation Market Segmentation is the process of splitting customer in to different groups, or segment within the customers with similar characteristics have similar needs. Geographical Segmentation Mcdonalds offered their services based on certain country basic food. Like Philippines McDonalds realized that Filipino basic food is rice which with fried chicken as its local basic food. Demographic/Psychographic Segmentation Demographic segmentation divided the market into groups based on variables like gender, age, nationality, religion; family life cycle and family size McDonald offered their services by segmented their customer base on age, religion and family life cycle. To offer the best service McDonalds still concern about variations due to differing tastes and cultural issues for their customer over the world. Behavioral Segmentation Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefit sought, or responses to company’s product. One of the best forms of segmentation is to divide buyers according to the different benefits that they want to get by purchasing the product. Usually people who look for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hours, this is the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh. V. Alternative Marketing Strategies McDonalds has seen recent success through a careful implementation of its â€Å"Plan to Win† strategy, which focuses on several key aspects of the business, namely increasing traffic to restaurants, providing everyday value to customers, innovating the company through the creation of new menu items, re-imaging the company’s look, as well as its marketing campaigns. McDonald’s Plan to Win is based on a core set of four main goals: †¢ Acquire more customers †¢ Get these customers to eat at McDonalds more often †¢ Develop more brand loyalty for the McDonalds brand †¢ Ultimately become more profitable Increasing restaurant visits Current market condition help the appearance of McDonalds as a low cost alternative to eating at more expensive restaurants in the minds of customers, which has consequently led to an increase in foot traffic at McDonalds franchises. McDonalds has addressed these conditions through an increase in advertising, specially displaying the company’s attention toward a diversified menu of low cost items. Such advertising serves to satisfy all four of goals of Plan to win program, drawing customer interest through a short display of the plethora of new menu options recently added, while also helping to change the look and feel of McDonalds in the minds of customers. Providing everyday value In order to create an overall feeling of value for customers to experience, McDonalds has released a modular value meal, where customers have the benefit of both low prices coupled with increased freedom when deciding on a meal. While traditional menu options emphasize a trade-off between ordering freedom and price, the McDonalds value menu provides customers with both all at once, helping customers associate the brand with good value. Innovating new menu items At the same time as their menu choices have become modular and less expensive, McDonalds is also creating value for customers by providing a diverse menu with many more ordering options. Customers can now expect an increase in health-conscious options by adding some vegetables in the burger and also they provide some dessert like apple pie or pineapple pie. McDonalds also provide a mccafe like ice mocha, ice latte, and cappuccino, Americano to provide some different variety of coffee to satisfy the customer. Marketing campaigns As well as considering the important of keeping customers informed of the continuing changes to the company through advertising media and social media dialogues, McDonalds also recognizes the value of maintaining an ongoing support system and training structure for each of its franchise operators. As mentioned above, McDonalds uses well defined, and measurable milestones to help their constituents meet company goals with as few inconsistencies as possible. McDonalds’ training programs have been continuously recognized for their excellence, and with the continuing changes being carried out throughout the company, this attention to the value of training is a terrific asset to the company. Re-imaging the restaurant Directly benefiting the company’s goals of brand development for the company, McDonalds is reenergizing their brand through an understanding of â€Å"brand power†, which is built on the cultivation of four key areas of the brand, brand identity, familiarity, specialness, and authority. Brand identity is defined as the set of characteristics that customers recognize your brand by; in McDonalds’ case these are speed, consistency, value, and variety. Brand identity works with brand familiarity, helping to expand the message that symbols of the company, or even the overall impact of advertisements themselves in reinforcing the identity of the brand in the minds of customers. If carefully managed, McDonalds can use their brand identity to make their investments in advertising go much further. Beyond this, brand specialness and authority continue the process, representing the perceptions of McDonalds as the company appears to customers. Ideally, McDonalds should leverage brand specialness and authority to clearly stand out as a distinct and trustworthy source of value, allowing customers to increase the value of the McDonalds brand through their positive interactions with the company. McDonald’s adopts different strategies to attract customers of different age groups, but still the main target remains to be children. So in order to attract them, McDonald’s use a key tool: the Happy Meals, which seem to fascinate children due to the toys included in the menu. In addition to this, they have a tie up with The Walt Disney Company for the Disney characters included in the menu, in order to make sure that they offer the kids a wide range of toy options. Moreover, McDonald’s provides the children with a special facility, unique for food venues and fast-food restaurants: a playground. This strategy is aimed at making McDonald’s a pleasant and fun environment for both kids and parents. Even the exterior of every restaurant is also strategically designed using bright colors to invite in the customer, especially kids who can easily be influenced by these aspects. So not only that the children like it, it is a chance for the parents to spend some â€Å"quality time† with their kids. Another aspect of their marketing strategy is the fact that every McDonald’s restaurant provides Wi–Fi facilities, a detail that adds to the attractive qualities and is aimed at teenage customers. In addition to this, what is representative for this chain is their clown mascot, Ronald McDonald, who is essential for creating the bond with children and entertaining them. They can even have private birthday parties in the facilities, again part of McDonald’s aim to induce happy memories in children’s minds, and to make them associate the McDonald’s brand and logo with happy moments. VI. Selected Marketing Strategy Product Suppliers are dedicated to providing McDonald’s with top quality material that is continually monitored for freshness and safety. McDonald’s uses regional suppliers to ensure that the freshness is delivered to customers in every product they buy. Food quality is keys at McDonald’s. They seek out fresh lettuce and tomatoes, onions and pickles, quality buns and potatoes, pure ground beef, select poultry and fish and wholesome dairy products. All of the beef, chicken and pork that are used are purchased from federally inspected facilities to ensure freshness, wholesomeness and peak quality when served to customers. Non-Vegetarian Ingredients Chicken The chicken products are made from high quality boned rib and leg meat and are covered in a specially seasoned, lightly battered coating. They are shaped in uniform sizes to ensure consistency in weight and value. Fish The fish products in McDonald’s Filet –O- Fish are 100% pure whole white fillets that are lightly breaded. Their exacting quality standards for fish surpass federal requirements. The ocean-fresh quality of Filet-O-Fish is a result of the process and ability to freeze the fish at sea to maintain freshness. Vegetarian Ingredients Vegetables McDonald’s use freshly shredded lettuce, onions, pickles and tomatoes in their restaurants. All their vegetable products are processed from high quality graded vegetables in a 100% dedicated vegetarian plant. Potatoes McDonald’s French fries are famous around the world. To make French fries, McDonald’s uses only the best potatoes available from their own potato farms. Their potato suppliers make many of the same nationally recognized brands of potato products to make customers feel that they are with their family at home. These potatoes are cut, blanched and processed on state-of-the-art processing lines to ensure maximum retention of nutrients. Their French fries and Potato Wedges are cooked at the plant in 100% vegetables cooking oil. Other Ingredients Cheese and other Dairy Products All dairy products like cheese, McShakes and Soft Serves are made from fresh dairy milk. All dairy products including cheese have a role to play in balanced diet because they contain a wide variety of essential nutrients such as protein, calcium, fat solubles, phosphorus, etc. McDonald’s uses a special blend of pasteurized American cheese to complement the flavor of their sandwiches. Buns McDonald’s uses buns made from locally grown wheat flour. They are baked locally and delivered fresh, several times each week to McDonald’s restaurants. Cooking Oil Food preparations are done in 100% refined vegetable oils at the restaurants plants. They use liquid oil and not hydrogenated oil. This means there are no TFAs or Trans Fatty Acids in the French Fries or any other products. Additionally, these vegetable oils contain some essential fatty acids necessary for growth. Quality Food quality is the crucial element at McDonald’s. Despite extensive and meticulous quality test at the suppliers end, all products are once again carefully scrutinized at the restaurant. Immaculate of quality allow for nothing but the best to reach customer’s tray. Their products are sourced from the highest quality ingredients, prepared hygienically and treated to regular quality checks such as the McDonald’s Inspection Program (QIP). Scope of Product Line Distribution (Place) Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. McDonald’s outlets are very evenly spread throughout the cities making them very accessible. Drive in and drive through options make McDonald’s products further convenient to the consumers. Intensive Distribution Distribution arrangements tend to be long term in nature. Because of this time horizon, channel decisions are usually classed as strategic, rather than tactical or operational ones. Many of McDonalds restaurants are open 24 hours per day which satisfies the customers needs and wants, especially for exists their hunger. This kind of distribution strategy is called â€Å"intensive distribution†, means marking the product available for sale through all possible channels of distribution. â€Å"Intensive distribution is stocking the product in as many outlets as possible.† Promotion The promotions aspect of the marketing mix covers all types of marketing communications One of the methods employed is advertising, Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in-store promotions to get people to try the product and a collectable promotional device to encourage them to keep on buying the item. At McDonalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. VII. Conclusion Since the problem of McDonalds is about the customer that keeps on complaining for the quality and freshness of the products that is being served. Therefore I conclude that the company should use the MFY (Made for You) system, so that the food is made or prepared for the customer just in time with a good quality for a reasonable cost. The company should also provide a large number of riders to avoid late delivery.

1) Conceptualizing Social Class - Classes Society 2) Conceptualizing Essay

1) Conceptualizing Social Class - Classes Society 2) Conceptualizing Social Class - Understanding life Circumstances - Essay Example But if we give a keen thought, we come to the conclusion that our society is still divided into rich class and poor class. There are communities that are dominant over other communities. We face racism which strengthens the roots of the process of dividing the society into classes: tribal, nomadic, so on and so forth. If we talk about United States, the believers of the myth of the classless society stand for the idea that a large part of American population shares the same lifestyle, which means that America is a classless society. But by going into the details of this myth, we come to know that since some decades, the wages of Americans have been declining and to keep up with the expenditures, people had to increase the daily working hours and women started going out looking for jobs. Media has been playing big role in promoting this myth. The print media delivers news about business events but not about the related labor statistics which means that the citizens are only informed a bout the major economic activities and not about the conflicts arising as a result of class distribution. The circumstances that a person faces through his life leave a great impact upon his mental and physical health. People have always been facing unfortunate life circumstances like poverty, starvation, child abuse, obesity, mental torture, and so on. Poverty adversely affects a person because he faces lack of income, resources and assets, and encounters disadvantages in his daily routine. Poverty results in continuous generation of a social class that lacks access to proper food, clothing and shelter. The poor do not have the power to change their circumstances as they do not afford education too. They learn to live with poor relationships within family and with other members of the society, degraded sense of worth and spiritual ignorance. Poverty is mainly caused by overpopulation which is a situation

Compliance with OHS and othe relevant laws Term Paper

Compliance with OHS and othe relevant laws - Term Paper Example Or is the employee responsible for her situation? On a case where an employee insists on working, the employer deems him inappropriate to perform due to his health complications. However, this employee is competent and needs the job in order to support his family. If the employer reinstates him out of compassion, then, who is liable if his condition worsens? I hereby seek your approval to present these matters to OHS specialists for more clarification. I Hope you will consider my request and thank you in advance. Yours faithfully, Signature John Doe. Enforcement notices, processes and penalties. Enforcement notices are issued to companies that do not comply with the health and safety laws, thus breaching the law. Such individuals or companies may be persecuted. The Queensland authorities implement compliance and enforcement strategies to ensure that companies and individuals comply with the laws on OHS and if they fail to, they are held accountable. These strategies mainly aim at con trolling risks at the place of work (compliance and enforcement policy, p2). ... which may lead to penalties of breach of duties which according to the OHS act, range from $920,250 for organizations and $184, 050 for individuals, (OHS) The duty of care requires that all the people at the workplace are embracing health and safety for all. The employer has a duty of ensuring that reasonable measures are taken to control risks. An employer’s duty of care applies to the employees, visitors and also contractors. This also entails manufacturers who have to ensure that the produced goods are not a risk to the health and safety of consumers, hence are required to provide directions on how their products should be used. An employee also has a duty of care which involves, ensuring health and safety for the people present at the place of work, who may be affected by his actions and omissions. Checklists for OHS inspection Locations Inspector’s comments Grading: fair, good, poor, excellent. Conditions Prescribed OHS specialist Construction department -Workers a re provided with dust masks, helmet and gloves.-(excellent) -Signs of alcohol consumption in some employees (Poor) -Favorable working conditions due to the protective gears issued.-(fair) - portrays danger to employees as they may loose focus and yield to accidents. For alcohol testing and screening on employees, LST consulting situated at 31 army street, is effective. Distribution department -Fully ventilated offices, with internal heaters in case of cold weathers.- (good) -Spacious offices Work done in shifts.-4 -Breast feeding mothers have no flexible working hours. (poor) -Motivated employees.-(good) -No sign of workload -Overtime is paid.-(fair) -interferes with the mother’s concentration. Australian breastfeeding association (ABA) An appraisal report In the construction site, it is clear that

The promotion of intangible products with event marketing Research Paper - 1

The promotion of intangible products with event marketing - Research Paper Example Consumers are seeking for more intangible value, while the banking sector is looking for greater, more productive means to market their intangible products/services to customers. This pursuit leads the banking sector to the path of event marketing, which is a very valuable, needs-based method to satisfy customers’ intangible needs and demands. Event marketing is derived from the observation of the behavior of customers through thorough data examination. These customer patterns may embody a time of need of a customer, which, once identified in a prompt way, tenders a vast prospect to provide intangible products/services to that customer (Harrison, 2000). An increasing number of banking organizations are already generating substantial returns from investing on event marketing activities. Numerous other financial organizations perform analytic oriented targeting or also referred to as ‘triggered marketing’ and could even apply the same terms (Mayar & Uffenheimer, 200 7). The capability to keep in touch or communicate with each customer promptly or relevantly entails a basis of significant information that is novel and is connected directly and routinely to service and sales channels (Mayar & Uffenheimer, 2007). This is the setting that motivates the biggest profits. The banking sector understands that their most valuable advantage is their customers. It is much profitable or gainful to strengthen the bond with present customers and prevent deficiency, in contrast to attracting new customers (Ennew & Waite, 2006). This essay will discuss the promotion of intangible products/services, such as those of the banking sector, through event marketing. Promoting Intangible Products through Event Marketing Intangible products, such as information, are a very extensive concept. Situated in the current terminology, a primary point of similarity in the marketing of tangibles and intangibles gravitate around the extent of intangibility innate in both forms (G ummesson, 2002). Marketing is focused on drawing the attention and sustaining customers. The intangibility level of product has its biggest impact in the goal of attracting customers. When it concerns keeping customers, intangible products come across quite specific setbacks (Kitchen & De Pelsmacker, 2004). However, these setbacks are minimized through event marketing. Event marketing is rooted in regularly and methodically monitoring full customer behavior and patters to determine those times where there is a chance to improve a rapport or when a customer is most prepared to reach a choice of intangible product/service purchase (Gummesson, 2002). The objective of event marketing is to facilitate communication in an appropriate and prompt way with customers and to develop services, marketing, and sales around their particular requirements. Event marketing normally makes use of the database and capably rakes through the customer folders to choose the customers with the recognized tri ggers (Mayar & Uffenheimer, 2007). Triggers, in marketing, are employed to routinely communicate suggestions, offers, relevant messages, or other

Movie Gattaca Review Example | Topics and Well Written Essays - 2250 words

Gattaca - Movie Review Example to second-class citizen status and find that they cannot reach their goals, and their dreams severely impeded because society just cannot tolerate them and will obstruct their every hope and aspiration. They also suffer psychologically and emotionally because society not only treats them as pariahs but look at them as pitiful and scornful creatures. But this society itself is grossly myopic because it fails to see defect such as President Franklin Delano Roosevelt who suffered polio and yet campaigned and won the presidency or heptathlete Jackie Joyner Kersee who was asthmatic and yet ruled them all in Olympic heptathlon and the long jump for decades. The list is long and includes Alexander the Great, Julius Caesar, Albert Einstein, Helen Keller. The list goes on and on and probably include our own ancestors who shone and stood out despite physical limitations stressing the point that the most valuable thing is not what is evident to the eyes. MOVIE SYNOPSIS It is in the above backdrop that Vincent (Ethan Hawke), who was born In-Valid, meaning that because of poverty his parents could not afford to allow the foetal Vincent to undergo pre-implantation genetic diagnosis and DNA selection and thus be genetically engineered with superlative traits from both mother and father, was caught in a trying situation. As such, Vincent cannot qualify for professional jobs such as being an astronaut, which he dearly desired but had to content himself with menial jobs such as the cleaning job at Gattaca Aerospace Corporation, the NASA type of the future era. Unlike his brother Anton, who has the whole world in front of him, Vincent found out that because society practically shut the door in front of him, he had to work double time- learning, working and dreaming to remove the barriers placed before him. Instead of resigning himself to his fate, he saved money, led a frugal life while scavenging

Media and Communication Essay Example | Topics and Well Written Essays - 1250 words

Media and Communication - Essay Example Such technologies are not created simply along with the general progress of humanity as Marx believed. Rather, dominating and oppressive technologies which enable media and communication are not produced automatically or instantaneously but produces as a result of specific discursive formations which not only fashions knowledge in terms of its own logic but also constitutes the way of thinking itself. It is through the process of 'rationalisation', the term commonly associated with German philosopher Max Weber, Western model of capitalism became dominant over the entire surface of earth. In terms of governance, art and science, modern capitalism is uniquely based on rationalisation and subsequent mechanisation. The process of rationalisation is merely an embodiment of instrumental reason to which, in the epoch of modernity, human beings are subsumed. Foucault (1970) is of the view that modern social institutions are not only rational structures but also mechanisms for reproducing instrument rationality. Questioning the totality of deterministic meta-narrative histories, Foucault presents an idea of fragmented histories of 'strata'. The negation of the idea of total or holistic histories by Foucault is extremely visible when he puts forward the (epistemologically different) questions that; "which strata should be isolated from others What types of series should be established What criteria of periodization should be adopted for each of them What system of relations (hierarchy, dominance, stratification, univocal determination, circular causality) may be established between them What series of series may be established And in what large-scale chronological table may distinct series of events be determined" (Foucault, 2002 , p.4). Answering these questions with relations to 'media and communication as a stratum of culture', it would be possible to demarcate the realm of media and communication and analyse it as an independent and autonomous discursive formation in itself.For Foucault, the state of media and the techniques of communication which is quintessential to western technology-driven and dominated culture are the product of a culturally specific construction and validation of knowledge. There are monopolies of knowledge which legitimise particular domination structures and patterns. The media itself is a monopoly of a particular type of knowledge and communication techniques are the channels of dissemination of monopolised knowledge. Media not only constitutes but also maintains forms of monopolised knowledge which are oppressive in both form and content. Speaking from a technological standpoint based on Foucault's delineation of discursive formations, media can be seen as vehicles or carriers of mass oppression and mass domination made possible through the realisation of technologies of domination and oppression. On the other hand, the discursive model of media and communication as a "field of discursive events" is nothing but a "grouping that is always finite and limited at any moment to the linguistic sequences that have been formulated; they may be innumerable, they may, in sheer size, exceed the capacities of recording, memory, or reading: nevertheless form a finite grouping" (

Strategy Assingment Essay Example | Topics and Well Written Essays - 1250 words

Strategy Assingment - Essay Example Also an attempt to identify and understand the generic strategy used by the company has also been discussed. An attempt to help the company improve the strategies has also been laid down and a few tactics that can be used by the company have been discussed. Finally recommendations for the company to assist them scan the food industry in order to keep the strategies live and keep the company blooming have also been included. Kudler Fine Foods has used technology to a great extent and has been able to implement information and technology systems well into their work processes. The company utilizes several technologies like a wide area network (WAN), which allows storing the real time communication and all details of inventory and vendors effectively. This system ensures that the operations of the company run smoothly and in an uninterrupted manner at all times. The stores have also incorporated several other inventory servers like the University of Phoenix and the Information Technology networks. The systems used for the POS systems also allow the company to record the data in a more effective and efficient manner. The impact of the use of technology on the company has been vast and has led the company to a great level of success. As discussed earlier, the company is customer centric and it also concentrates to a great extent on the employees as well. All the information that is gained from the database and all information of the customers, orders, inventory and also the vendors, assist the company to determine the style and strategy that it requires to adopt in a more informed manner (Housel and Nelson 2005). Hence the use of technology allows the company to make more informed and well thought out decisions. The company in the current time uses a very centralized strategy for the day to day processes. The overall working

Describe an historical evolutionary concept and its impact on that Term Paper

Describe an historical evolutionary concept and its impact on that population(ie.Genetic drift or founder effect).Include how th - Term Paper Example However, these lacunae in no way takes away from the fact that evolution was and still is an ongoing, dynamic process. The inability to chart the human evolutionary process in a categorical manner does not mean that the specie human sapiens is not subject to the laws of evolution, in spite of the diverse assumptions and hypotheses to the contrary. The very first such assumption is to do with the fossil records, the findings of which did not occur in a chronologically uniform manner. The earliest fossil record known to science is said to be Aegytopithecus  sp a small animal, the size of a spaniel. This fauna is believed to be an ancestor of the humans, as also the modern apes, although quite distinct from all the other primates. It existed in the latter part of the Oligocene era, around 30 million years ago. Since the animal represented the dawn of apes as well as humans, it was termed the ‘dawn ape’. 10-15 million years passed before the lines leading to the great apes and humans began to diverge. 20 million years ago Dryopithecus  appeared exhibiting ape like features and 5 million years later Ramapithecus entered the evolutionary arena. It is exactly these rather long intervals of time about which we are completely dark about the onward momentum of the evolutionary process that make some people think that scientists have failed to categorically chart the human evolutionary process. ... 2001). The term is Leakey’s own way of recognizing the intimate evolutionary relationship that existed among human beings, chimpanzees and gorillas (Gee, 2001). This he did in spite of the already mentioned gaps in time. There are other assumptions and arguments going around denying the importance or even prevalence of the laws of human evolution. This is a deliberate attempt to establish that humans are not subject to the laws of evolution and most are far fetched in the extreme. One theory going around and gaining ground, particularly in the United States subscribes to the Creationist view of all living beings as depicted in the Genesis of Old Testament. They are more interested in discrediting evolution by the simple expedient of ignoring all discoveries of hominid fossils. As in many a field of human endevour, hoaxes and mistakes can at times occur in science too. Creationists cherry pick such examples in an effort to prove that these hoaxes and mistakes are proof enough t o establish the weakness of science and its theories, particularly the theory of evolution. This is a gross misinterpretation of the very nature of science which advances by learning from its mistakes and drawing confidence from its successes. The scientific method has this built-in, self- correcting mechanism which is a potent asset of science. All scientific hoaxes are soon exposed and rectified and those who do so are not creationists but the scientists themselves. All that the creationists do is to read about such exposes in the newspapers and watch them on TV and claim that it was they who exposed them in the first place. Ironically, the modern Indian savant Osho, whose disciples hail more from the Occident rather than from the nation of his birth, when asked whether there was a