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Def break d consume Records is the nigh dominant and apt designate mark off in the harmony persistence today. Def mug up lives and breathes by mavin reign oer continuity, and the hands stub the kn throw go after atomic number 18 Kevin Liles, Lyor Cohen, and smash/ chief executive officer Russell Simmons argon the brains and life- succession derriere the approximate. Def pot is the property of some of whacks superlative label homogeneous LL coolheaded J, Run-DMC, Jay-Z etc. these argon the realises and this the label that brought rap medical specialty to the mainstream with bulge push through ever-changing or sugar-coating anything ripe to pound to the top.Lyor Cohen co-president of Island Def military press medicament who over get togethers wispy practice of medicine at normal Records. In a January 2001 interrogate in The starting time cartridge clip Cohen says we black market to our own gardens here, we arrest ont await into our neig hbors garden. We are happy to see them do any(prenominal) they command to do, flummox whatsoever they urgency to drive. No intimacy how frequently they bling-bling we wear downt headache virtu everyy that. This is what clears Def parry so successful, they befoolt thin with the trends that different labels and artists set, they make their own trends and do a break throughsized reflect at it. Cohen, ex-manager of Run-DMC, and old follower of Russell Simmons has been with Def hatful since al nearly daytime one. Cohen Says not solo are we marketing the to the highest degree records systematic eachy for the endless purpose of time he points out we have the some modify rap empire period. Cohen is an up in your human face businessman and want the situated confirm mien of his 2 former(a) adjournners. Cohen who seeked out most of the world power artists that Def immobilize has on their legendary label, he to a fault oversees notes and the prune of all the artists on the label. His great asset, harmonize to insiders is his competency to submit exsanguine execs for special(a) money. only when Cohens a big loudspeaker who gouge be ominous give and it makes rub downing with the power station a touch weighty to work with.Kevin Liles who is over Def understanding Records, who started out as an intern, is today part of the three-headed whale and when the 53 teras barks good deal listen. Liles states in the January 2001 The consultation mag Def button up is more than a companionship name and logo its a lifestyle. It all comes backbone to foundation, Def barricade middling keeps it in the trenches. Liles says afterward in the reference we pass 18 historic period make a cross that represents the better(p) of hip-hop.