Workplace behaviors and the role of motivation in the work environment Essay

Workplace behaviors and the role of motivation in the work environment - Essay ExampleWork psychology can be generally described as the study of human behavior in work environments. Following World War II, work psychology was explained simply as fitting the person to the job and fitting the job to the person (Furnham, 2005). Over the years, this has evolved to become vocational/occupational psychology, organizational psychology, management and ergonomics. This is a study of how lot behave individually and in groups, how leaders emerge and how the thoughts, feelings and behaviour of the employees are affected by the actual, imagined or implied behaviour of others in the organization (Furnham, 2005).The Classic Styles of portDalton (2007) identifies seven classic styles of behavior of individuals in any workplace Commander, Drifter, Attacker, Pleaser, Performer, Avoider and Analytical. Commanders are domineering and matter of fact to the point of rudeness. Their initiative and drive might be viewed as a threat by others in the organization. They, however, have the extraordinary cleverness to overcome obstacles, to implement and to achieve results (Dalton 2007). Drifters are easygoing and impulsive. Disorganized as they are, they cannot conform to rules and routines. To make the or so out of them, they have to be given short assignments on flexible schedules. They are innovative and creative and can extemporize at short notice. Attackers are cynical and have a demoralizing effect on the others in the organization. This category of workers should be assigned jobs that require minimum interaction with others. However, attackers are adept at tackling unpleasant assignments and making decisions unemotionally. Pleasers are pleasant and helpful, and incapable of saying no to others. Hence they are unable to appear conflicts and try to escape having to tackle them. They protect people, often concealing critical information, which could be detrimental to the organi zation. Performers are entertainers who are often the center of attraction. They have groovy conversational skills. Performers are ready to falsify facts to project their own importance however, they shy from accepting any kind of serious responsibility. They have immense ability to strike new relationships. Avoiders are quiet introverts who are reluctant to take initiative and are comfortable working by themselves. They fear criticism, responsibility and accountability. They mystify to the security of status quo at the cost of their own betterment. Avoiders, on the other hand, are highly reliable in that they give attention to instructions and blend in their jobs done the first time, every time (Dalton, 2007). Analyticals are cautious, hard-working and obsessed with detail. They are great sources of information however, they always come up with a valid campaign why any new idea cannot work. This hinders the efficiency of a team, especially in times of emergency. They are, howev er, dependable for their commitment, knowledge and farsightedness. Though human behaviors cannot be strictly categorized under these classic styles, as there can be combinations of two or more of these traits in an individual, understanding these traits can help in smoothing relationships and ensuring positive results.Perception and ConflictThe individuals in a workplace, besides in their behavior, could differ in their physical appearance, their social and educational backgrounds, their skills, etc. But the most important difference that has a telling impact in any workplace could be the difference in perceptions. Perception may be defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the environment in which he lives (Organizational Behavior, 2004). Perceptions vary even while undetermined to the same stimuli depending on the needs, values and expectations of every individual.

Why is the fiction important to our non-fiction world Essay

Why is the fiction important to our non-fiction world - Essay Examplep inherent at bottom the values that the non-fiction works advocate and thus it provides for satisfying reasoning that the non-fiction writing works are generally more open to debate and criticism than the fiction texts.In this non-fiction world, the society plays a great federal agency at changing the way fiction is taken and studied at the same time. There is a sense of pessimism related with fiction as it reflects nevertheless upon the society and its criticism which is more or less a pictorial representation of stating the facts and truths as and when they unfold. Fiction essays and pieces of criticism take in to solve the maze that develops within a readers mind from time to time. Since he is fed with so much information and data on his side, he is unaware of the extol ways that his life can turn into with the reading of fiction by his side. They seem to hide within the walls of fiction and remain on the backburner of different issues for virtually of the instances. (Ziolkowski, 1997) The reader goes in a deep cave, away from the practicalities of life and finds an escape route within fiction. What this offers is the other side of the truth. Fiction essays provide mystery, romance and so much more to the idle mind, which is also idealistic in nature.Literature has left an indelible impression on the minds of the common people within the society, be it in the form of fiction or non-fiction. Literature has opened up avenues of the thought process and has given them insight on different subjects, events, situations and generally about people. What is now reality seemed to be a craving in the distant past since literature was not easily accessible by the commoners and they had to pay for it to fuck off it their own. Fiction has seemed to play a pivotal role within the world realms as it presents the other side of the world in a way. It makes people look ideal from an irrational setti ng. They become super-humans as a matter of fact. Thus fiction portrays the desires and cravings of

International Baccalaureate program of studies Essay Example for Free

International Baccalaureate program of studies EssayIt has always been my dream and my desire to complete a higher education and be able to puddle a strong foundation upon which to build my success. I have umpteen goals in life and, patch I sometimes have not known exactly what route I valued to take for my life, but I always knew that I wanted to be successful and create a place for myself in the world. The International Baccalaureate Program would be the perfect place for me to begin my journey towards change state a successful professional who rouse both support herself and create a great life for her family, as well as make an outcome on the world around me, beginning with my community. This program would give me the opportunity to begin that journey towards a newer, better future in which I depose show the world that just because you have a slow start, doesnt mean you cannot accomplish a great deal with your life. I have had m both struggles throughout my life, parti cularly in terms of my grades and my studies in high school. Subjects do not always come easy to me, and while I have not always had the highest grade in the class, the grades I have earned I have go awayed very hard for.I do not feel that any failure, either personally, professionally, or academically, is really a waste, because even when I have made mistakes I have learned a great deal from them and this has allowed me to deform a better student and individual. I feel this way because not everyone is perfect or has an easy time of things, and by struggling myself I can better understand and appreciate other people with similar issues. This is why my goal of becoming a social worker or a businesswoman is so important to me.I believe that my background and my ability to overcome so much pass on make me into a better student in college and a better professional in my future career. I wish to challenge myself to become a better person, and this program would be a great starting si gnal place for my future. Whatever I do, I do with my full heart, even if I do not succeed right from the beginning. I am a very artistic person that enjoys exploring my own creativity and looking outside of the box.One of the hobbies that I have taken the most interest in has been drawing, and I have thrown myself into this with a great amount of enthusiasm. My drawing is very important to me as it gives me a creative outlet for all of my hopes, fears, dreams and realities. I overly play the flute, and this has taught me discipline and how important it is to see things through to the end. It has always taught me the value of practice and how I can see myself improving through hard work and dedication to something that I am involved in.This can easily carry on to my commitment to this program and all that it has to offer. Overall, my life is improving and I have been becoming a stronger individual because of my struggles in school. I know that now that I have found ways for me to s ucceed academically I will continue to become a better student and eventually a better professional. With my hard work, dedication, commitment to improvement, and creativity, I would make a strong scene for admission into the International Baccalaureate Program. I look forward to being a part of your program.

Health Services Organization Essay Example for Free

Health Services Organization Es separateIdentify and esteem at least three forces that have collide withed the development of the wellness c be system in the U. S.The U.S. wellnesscare system has continually evolved due to the victor of innovative fore-thought. These innovations have been both strategic and tactical, influenced by all segments of the health care industry. T here are many key strategic and tactical innovations, I will elaborate on three forces I feel carry on the development of the healthcare system in the U.S. they are Increasing cost of healthcare, affect of economics on the healthcare system, and labor force trends in the U.S. as it relate to healthcare. * The steadily increasing cost of healthcare in the U.S. 1. The Unites States is known as the land of plenty, only when if you are a native of this great nation you might feel quite differently some that statement. Being poor here has to be much like universe poor anywhere else in the world, poor is poor what might be different is opportunity. The opportunity that we are expiry to discuss is that of the pursuit of receiving the best healthcare regardless of race, creed, national origin, or station in life (being with or without money).The cost of health care in the U.S. neared 2.6 trillion dollars in 2010, this is a staggering amount of money but what make it more astonishing is that this amount is ten times higher than the 1980s sum of 256 billion dollars that was generated by health care system (population bulletin, 2008). The rate of funds generated by health care has slowed down in recent years, but still is expected to grow faster than the national income. Our country need to address this growing burden and not just let politician say its a major policy priority, really make it a priority for the overall good of our nation. Furthermore, the United States has been in a recession for close to of the past decade, resulting in a high rate of unemployment and lower incomes for ma ny Americans.These conditions have put even more attention on health using up due to its affordability. Since 2002, employer- sponsored health care coverage for employee and family premiums increased by 97%, making the pursuit of health care a burden on the workers and employers. Medicare covers disenable people as well as the elderly while Medicaid provides health check coverage for low-income families. Medicare enrollment has grown tremendously over the years due to the ageing screw up boomers and Medicaid due to the recession.This has added considerably to government spending, straining both federal and state budgets. Health spending accounted for 17.9% of the nations Gross Domestic result (GDP) in 2010 (kaiserEDU.com, Health Policy from the Henry J. Kaiser Family Foundation, Explained). * Economic affect healthcare.2. Economics and health care is very simple to explain, especially by someone who has operaten first-hand families being mentally tormented, because they could not afford dental care for their children, the check-up not covered by the companys insurance policy to enable your child to be worthy to play football, or not being able to afford the prescription medication. There are many reasons families go without medical care, and far too many times its just because the individual is living just above the poverty line which make them ineligible for assistance. I personally feel the affect economics have on healthcare or the lack there of, can never be explained any clearer unless you are experiencing it yourself.* Labor force trends in the U.S.3. In the 1960s the U.S. labor force grow at the rate of 1.7 percent annually and continue to grow into the 70s as the baby boomer (those born between 1946-1964 generation continued to r individually adulthood and enter the workforce. During this same period women began to enter the workforce as never empathizen forrader causing the labor force to grow at a rate of 2.6 percent annually. One might not see this as a health issue, but with women joining the workforce men began to feel the pressure, causing health complication. Women on the other hand who at one time lived the life of a care free house wife, but now working in corporate America has started to feel stress now heart attacks are the physical body one killer of the American female species.I know there was nothing glamorous most being a slave, but slaves lived with just about no illnesses or life threatening diseases, know blacks have the highest numbers when it comes to diabetes, HIV, and high blood pressure than any other ethnic group (but we are free), freedom should make us take life more serious and take care of ourselves as well as our children.During the 1980s and 90s fewer people entered the workforce, therefore the labor force growth slowed down and ranged from 1.6 to 1.1 percent. Even though we had covered on set of baby boomers we were about to see another set reach adulthood and struggle for a place in the workplace (U.S. labor force trends), in-turn means no health insurance because they are no longer their parents dependent. Healthcare is becoming a great necessity due to infectious diseases, the year of the flower children seem to have air more than just flowers.Health Insurance Companies are not seeing their usual capital gain at this point, consequently a change in the way benefits are remunerative across overall is about to change. At one time people thought as long as they paid their insurance premiums the benefits would be there when or if it was needed (we learned to read the fine print). * Speculate whether or not these forces will continue to affect the health care system in the U.S. over the nigh decade. (Include a force that was not mentioned that you bank will impact the health care system of the nation. unfortunately we show no immediate signs that the cost of healthcare will decline in the Unites States anytime soon. With all the bickering about healthcare, theres one situation everyone seems to agree on American medicine cost too much, especially considering what were getting for the money. As expert look toward the future, they dont see the cost dropping dramatically anytime soon.Curbing the rise in healthcare cost depend on our ability to gain control of the many forces causing them to climb, technology has helped other industries lower costs by eliminating waste and increasing efficiencies, but its done the opposite in healthcare (Lisa Zamosky, Los Angeles Times, September 12, 2012. Without any argufy Im sure we can all agree the economy will unendingly affect healthcare and the people who need it, which will always be everyone. We all hope the economy will make a rapid recovery, but thats just not how things work just as it took decades of bad decisions to get us where we are today its going to take time for our nation to make a meaningful recovery.Over the next 50 years, the labor force is projected to grow even more slowly (at abou t 0.6 percent per year) as baby boomers retire. What will this mean as far as health care is concern well as we grow older our need for healthcare on a regular lascivious becomes more essential than it was when we were in our prime (population bulletin). Baby boomers, reaching senior living status promotes a different type of demand on the medical system a tremendous demand for those employed by senior living facilities, as well as those providing home health care. * Evaluate the brilliance of technology in the health care system.Technology is the driving force behind the universe, if you are not a believer just think about the devices you use to get through your day hence technology. Medical technology is constantly presenting us with new devices that make our lives more fulfilling, we have laser surgery, renal pelvis replacement, artificial limb to replace worn out or damaged ones, cataract surgery that have advanced so rapidly its amazing, can you believe a person can have hea rt surgery and be walking around the next day? This is all because of technology, its amazing. This is something we cannot put a price on, what is being learned and the advances being made due to research technology is saving lives as well as making lives better each and every day.ReferencesKaiserEDU.com, Health Policy, from the Henry J. Kaiser family foundation, Explained, Cost and Spending.http//www.kaiseredu.org/en/Top ics/Costs-and-SpendingPopulation Bulletin, Vol. 63 No. 2, June 2008, U.S. Labor Forces TrendsBy Marlene A. Lee and Mark Mather(Marlene A. Lee is a senior research associate and editor of the Population Bulletin at the Population Reference Bureau.She holds degrees in public policy analysis and development sociology/human ecology from the University of North CarolinaAt Chapel Hill and Cornell University.Mark Mather is associate vice president of Domestic Programs at the Population Reference Bureau, where he coordinatesseveral projects that fetch population research to advocacy groups, educators, the media, and the public.He holds a doctorate and a masters degree in sociology/demography from the University of Maryland.http//www.prb.org

Prison system of the 18th and the early 19th century Essay Example for Free

Prison system of the 18th and the early 19th century EssayIn the early 1800s, state captive were hired to Florida companies where they were often worked as slave labor. Mart Taber was a young prisoner convicted of stealing a ride on a freight train. He died as a result of the brutal treatment administered by a lumber company boss to whom he was leased. The prison system of the 1800s and the early 1900s was based on cruel and inhumane treatment. Punishment was very tragic. The prisoners were treated as animal and consider less of inhuman because of their lawlessness. They were made to right the wrongs that they have committed all trough personal pain, endure mutilation, torture, mulcted in fines, deprive of liberty, adjudges as slave or even put to death.The American prison as we know began in New York in the early 19th century. Re descriptoration was the goal of the founders of the system. During the colonial occlusion and in the early years of the nation, hanker-term impri sonment was not a common form of punishment in prison. Instead, execution was the prescribed penalty for a wide range of offenses. People who committed less serious offenses face up public punishment such as pillorying, whipping and maiming.At the beginning of the 19th century, imprisonment had replaced public punishment and execution as a form of punishment for most crimes, except murder and treason. The early places of imprisonment ranged from wood frame houses to copper mine, such as the Connecticut prison in 1790. Then, in the early 19th century two concepts of imprisonment were introduced in New York and Pennsylvania, including what the structures should guess like and how they should be operated, Few people had any idea what the structures should look like or how they should be administered.(The Evolution of the New YorkPrison System, Part I. Page1) These institutions were not only meant to be houses of convicted criminals, they also had the objective of reforming inmates in to temperate, industrious, hard-working citizens and return them to their societies as new men. Sentences were long enough to allow the prison system its program of reformation.In Pennsylvania, the prison system of reformation was to separate the inmate and provide him with a small way of life and a exercise area totally isolated fromthe human companionship Only in the purity of complete isolation could be the corruption be overcome and the restoration of faith and honesty be attained (The Evolution of the New YorkPrison System, Part I. Page2) After an appropriate period of total isolation and inactivity, the prisoner was allowed to small bits of handicraft work and a Bible in his cell. The inmate was not allowed to see another prisoner. The founders of the prison system believed that isolation was the only way for a prisoner is rehabilitated.Prison system of the 18th and early 19th century left a reasonable quantity of dead prisoners and also physical abuse to the inmate. The cri me that any prisoner has committed doesnt justify the cruel and inhumane treatment they receive in jail. If the founders of the prison system from that time of period wouldnt have been so cruel, they would had avoid so many death and people being maltreated. Instead of merciless punishment they should had given them social work as their sentence and should had taken advantage from the prisoners keeping in mind that they are human beings.

Gattaca Film Synopsis and Analysis

Gattaca Film Synopsis and AnalysisGattaca is a take regarding non wholly the troubling implications of excessive gene therapy, that also how it could be used in a sort of dystopian society where your genic profile divides you into diverse castes. This society is one in which enough money can buy you the ideal designer child not only free of genetic defects but also with superior physical attributes. The main character is one of the few flock born with by genetic tampering. He is not expected to live very(prenominal) long as he has a congenital shopping mall defect, but he has a dream to become an astronaut, one which he can never attain. The sort of funny thing approximately this is that someone in his condition would be unable to become an astronaut today, not only due to his heart problems but also his myopia. Regardless he is subject to genetic discrimination, because he has these problems he is considered a low class citizen. Another character, named Jerome, is meant to have the best genetic profile ever created and is an all-star swimmer. Even though he has been designed to be the best, he only takes second in a swimming competition. This being to a fault much to bear, of course, leads to him attempting suicide. He manages to only paralyze himself from the waist down. The main character Vincent is then able to buy his identity, by increasing his height, using contacts matching Jeromes nitty-gritty color and also obtaining blood, urine and tissue samples to pass any genetic tests.Vincent is now an imposter, and although the legal ramifications would not be too positive, if he was found out the social repercussions would be monumental. He is shirking all of the social mores set up by this society of genetic castes. He quickly obtains a stemma at the Gattaca Aerospace Corporation through only a urine test, because his fake genes be so impressive. Vincent then proceeds to eventually achieve his goal of worthy an astronaut and leaves for Saturns moon, Titan. Jerome on the other had ends up committing suicide using an incinerator in his house, wearing his silver medal, as the rocket takes off. The irony of this whole movie is that Vincent who was seen as a second class citizen due to his genetic makeup was able to achieve his dreams through sheer determination and force of will. But, Jerome who had been groomed to be close some sort of ubermensch, failed, despite his genetics.The thing that makes this movie really interesting and applicable today is that some of these genetic screening processes already exist today. And it doesnt reckon entirely unfeasible that most if not all of these genetic therapy processes will be possible in the next ten to twenty years. Now I do not believe that our society will fall into the complete dystopia that was the case in the movie, but at the same time most people today are so vain that they would probably dump some money into genetically purifying their children. So although we may not f all into an commanding caste system based on genetics, certain parts of genetic screening could be applied to facets of our everyday lives that may have slightly despiteful consequences. Imagine having to go through a genetic screening in order to apply for health insurance. If you had markers for too many genetic defects the insurance companion may see you as an unnecessary risk and reject you. In which case how could you be expected to pay for all of your own health check expenses.If thither is any blame to be assigned to anyone for the state of the society in the film, it is to the citizens in that society who allowed things to get so out of hand. I could see the administration campaignning propaganda campaigns attempting to make the genetic purity of the nation the way to a better tomorrow. But, the way that everyone would have had to have bought this idea and allow the government and the corporations to run away with such a concept is insane. Its not entirely unheard of t hough, in Nazi Germany genetic purity of the Arian race was paramount among everyone and the one extreme that the movie did not go to was that instead of just being discriminated against people who were seen with inferior genes were executed. Gattaca basically demonstrates a soft version of eugenics. Even though you are seen as having defective genes, you are still allowed to live, just not to the extent that the more genetically superior people are. I suppose that a make do of blame could be put on whoever the insane person that was put into power who was trying to push these ideals, but then again in a republic the blame falls back on the people.The general message of Gattaca is that its not so much what your born into but how much youre willing to get through to overcome obstacles and achieve your goals. So if policies like these do come into enjoin hopefully people would see this as a cautionary tale. Like I said earlier, were probably not too far off from being able to compl etely genetically engineer a child, the strange thing about having a genetically engineered child is that, at that point is it even your child? Like sure you care for it and birthed it but, it carries none of your genes. It leads to a perversion of the prime leading of life, to carry on ones own genes. The other takeaway from the movie is that while genetic screening is not in and of itself evil, and is actually a major medical advancement that can lead to much healthier lives for people. But when taken in a direction such as it was taken in the film it can lead to discrimination and prejudice based off of things that are out of anyones control.As a cautionary tale Gattaca does evoke some ideas for what could be done to prevent such things from happening. It should be insured that all genetic screening information remain private, only between the medical professionals and the patients. Im pretty sure that there are laws already in place to prevent genetic information from becoming public. The popular genetic screening service 23andme used to break out out medical information from genetic samples, including markers and health risk factors to people who requested screenings. This is no longer done, because it could involve a serious breach in confidentiality in addition to possibly unnecessarily scaring people into thinking they had something seriously wrong with them. Medical genetic screenings should only ever be done by medical personnel with the express purpose of helping the patient. Screening to see if your child is going to be the next Usain Bolt is not only not what the purpose of these screenings is or should be, but also is just unethical because of the standards that that child would be held to in life. Much like Jerome, who was meant to become the best and most athletic swimmer but only took second in the competition. Where normally second place is still an incredible achievement, in this scenario where the person is meant to be the best, second is seen as a failure.Gattaca is a story set not far into the future, and pretty soon it will be set in the present. Genetic screenings, while having their place in medicine can also be very volatile if their usage expands beyond that. Using genetic screening to get ahead of the ball, so to speak, on medical issues is a very valuable asset to doctors and patients alike. However, using someones genetics as a way to screen for a job or healthcare benefits or in any other fashion that impacts where their place is in society is not only scary but exceptionally unethical.

The Success Factors Of The Nintendo Company Marketing Essay

The Success Factors Of The Nintendo Company Marketing EssayNintendo Co., Ltd is a multinational public listed fellowship except in private held that recrudesces, manufactures ,and auction home entertainment crossroads (Reuters).The club is currently the angiotensin-converting enzyme dominating the handheld sympathize with grocery store with its Nintendo DS as well as its anterior incarnations of its best-selling wager Boy handheld (Nintendo). Nintendo Company was Founded by Fusajiro Yamauchi ,a Japanese man in the year 1889 (Ben, 2011) .The current president of Nintendo besides is Satoru Iwata. The company is base in Kyoto, Japan (Marketwatch, 2012) and has a large number of employees both hardware and software based people, this includes programmers ,business people and thinkers . The name of the company is derived from a Japanese proverb, when translated in English language means Leave luck to heaven (Dominic, p. 1). Nintendo company is widely acknowledged for making vi deo games (Ben, 2011) and is considered as one of the to the highest degree victorious gaming industry worldwide (Dominic, p. 1) . The company has branches in America and Europe with Japan being the leading market (Nicole, Jann, Kelsey, 2005). and operates in more than 26 hit man branches and five associated companies. The companys branches consist of the Nintendo of America Inc., Nintendo of Canada Ltd., Nintendo of Europe GmbH, Nintendo France S.A.R and along with others. Products Nintendo offers include simply are non limited to - leisure automobile such as repulseout and console game like the Wii , Nintendo 3DS and Nintendo DSi as well as the Nintendo GameCube, Nintendo Entertainment System(NES), Nintendo 64 till the latest product the Wii U (Nintendo, 2012).1.2. Reason For Choosing Nintendo The company is considered as a technology-based venture as it produces high technology games, uses 3D gaming technology as in the case of the Nintendo 3DS systems , graphics, digita l images and so forth. The company has override the gaming world by changing the way video games is perceived today (Sebastian, 2008). The drive for which the company has been chosen was not limited to the creativity and existence they emphasize on their products which grabs attention nor for their console being user-friendly , portable making it easy to use , but also due to the fact that the company offers a lifelike example of one that has been able to stand on difficult moments, face failure at some point and succeeded in a market dominated by larger competitors (Sony and Microsoft) by continuously innovating and improving their products.2. Nintendo Company (An Overview) 2.1.History of NintendoThe Company started as a manufacturer of Hanafuda1playing card in the town of Kyoto , due to its popularity at the time the company expanded only told over Japan (Dominic, p. 2). During World War II, meanwhile the Japan economy was distraught , the demand for playing cards however d ecreased slightly and thrived in the years that followed the war. In the year 1949, Nintendo welcomed its new president Hiroshi Yamauchi who tried to modernize the company by developing plastic playing cards earning its place as the largest playing card company in Japan at the time (Fukuine). In 1959, Nintendo and Disney signed an agreements that allows Nintendo to print their card with Disney cartoon on it and by the year 1962, Nintendo went out public. Due to the success of their cards, and huge sales , the company extended its branches all over the world (Minami-ku) . The company later made an attempt for other business like clothing ,taxi service ,TV net cause, food company and toy-making company but only the toy-making company turned out to be the successful while the rest of the buisness experiment led to major failures. The toy-making company experienced success in the late 190s when Gunpei Yokoi a developer at Nintendo designed an extending arm toy The Ultra-hand. The creati vity nature of Gunpei led to future release such as the baseball throwing machine and other related products (Manali) . Nintendo later turned into the video market which in later years proved to be their most profitable decision (Wikia). Nintendos number 1 global large scale success came in the year 1981 with the release of the colonnade game Donkey Kong. This game provided colorful graphics, Disney cartoon figures and had multiple levels where by players had to jump over barrels, ride elevators and many others. The goal of the game was to save a princess from obstinate gorilla, the game was alluring and the story attracted people. Alongside the release of the arcade Donkey Kong, was Mario Bros which allowed players to kick enemies using the game display established Nintendos place firmly in the video game industry. In 1985, Nintendo began to advertize their console in America and other parts of the world beneath the name of Nintendo Entertainment System(NES). In 1989, Nintendo in troduced the first portable by hand game system , the Game Boy and its successive iterations mainly the Game Boy Color, Pocket, Light and other. The years that followed introduced the 16-bit Super Nintendo Entertainment System(SNES) in America alongside with Super Mario Bros, The Legend of Zelda A Link to the Past and more for use with the SNES (Eric, 1999) which was a huge success . Moreover Nintendo began losing it grounds to their competitors mainly Sony and Microsoft when Sony released its play station console in 1991 (Dominic, p. 2). This however let them to the install the Nintendo N64 ,with a 64-bit home video game system by the year 1996 which led to huge sales and its come-back featuring the admitation of the previous arcade game and enhancing the game features (Eric, 1999). In the years that followed, Nintendo products gained popularity while others were failures or criticized. In 2001, Nintendo introduced the WII, a home video game console which address people of a ll age group and gender as it is easy to use and attractive. It was a year later that Satoru Iwata succeeded Hiroshi as President (Manali). Nintendo further launched the Nintendo DS devices in 2004 followed by the Nintendo DS I the most recent the Nintendo 3DS version enabling players to play virtually on 3D platforms without the need of any glasses, the release of the 3DS was on 2011 and drifted a huge success (Yahoo). With the release of the latter products, Nintendo earned worldwide reputation (Manali). The latest Nintendo product is an incarnation of the Wii namely the Wii U which launch date is settled on the 17 November 2012 . The picture below summarizes the key historical dates of the Nintendo company .2.2. Success Factors Nintendo The key to Nintendo success is the incorporation of the hardware and software needed to develop their products .Meanwhile different factors exists that makes the Company successful, three out of all are discussed as follows 2.2.1. Good Working En vironment A Good working surroundings is one in which the employees and the entrepreneur/president of the company entertain a good and stable relationships .The employees are happy about their work and are encouraged to work harder. The entrepreneur/leader encourages employees to speak freely and express their ideas without restrictions. This motivates employees to be open-minded ,express their creativity and work harder towards the achievements of the same goal.Nintendo, provide a good working environment , the employees feels like they all belong to the same family as most of them have been working under Nintendo name for many years (Ben, 2011). Employees are encouraged to take decisions, and speak-up their ideas, share their knowledge, by doing so, Nintendo keeps the most talented employees as was the case with Gunpei Yokoi, the maintenance engineer working at Nintendo who had the idea to design the Ultra Hand product and was given full support by the company president to desig n the product which later proved to be successful in the late mid-seventies (Manali). The creative nature of Gunpei in the years that follows beneficiated Nintendo company as the product designated under his whelm let to huge sales. Other than Gunpei, Nintendo has talented employees like who worked unitedly all as a whole.2.2.2. Customer Relationship Management (CRM) CRM describes the way an enterprise interacts with its customers. It is a strategic issue that the company undertakes to make sure they compensate customers interactions and provide better way to respond to customers requests or through their strategy , target what the customers need (Wendy).Nintendo uses Disney cartoons figures as stated earlier. This grabs children attention and encourage them to afford a Nintendo product. They target their customers at an earlier age and their games are kid-friendly and educative gaining them popularity parents.For Nintendo , Expanding the gaming industrys customer was their visio n. They wanted to attract more people , people that are not usually used to play video games. The company were the first to target players from all age groups and gender not mediocre the normal age 5-22 but rather 3-120 . Unlike Sony and Microsoft , Nintendo did not try to impress their customers by adding more technical features on their products, rather than doing that, they continuously search for a way to adapt to their customers needs and make radical innovation. They fit their products to best benefit their customers and this is one of the most historic success factor the company has.Nintendo provide a news forum for their product in their website . The forum is open and is accessed by all Nintendo fans as well as potential consumers . People can interact with for each one other discussing their experience with the Nintendo product they own or think of purchasing , the product they liked the most , dislike, what they think could be done to improve on any of the Nintendo pr oduct, or just stipulate their expectation. Nintendo later uses this information as a step forward to adapt the need of their customers to their product. This maintains a firm relationship between Nintendo and their customers and shows how much they care about their needs .Nintendo also provides reasonable prices for their products as compared to their competitors. they make sure the common people will gain or benefit from their products thereby increasing their own profit (Nicole, Jann, Kelsey, 2005, p. 14). They have incorporated a free game with each Wii unit with a price of $250 that surely was not comparable as the playstation3 of Sony with a price of $350 by the time (Brian, 2012).With the venture of the Nintendo WII product, came the WII sport feature. Nintendo decided to launch WII sport trying to find a healthy way for people not to become obese by spending their whole time playing game, those who wants to loose weight or just normal people wanting to stay fit by doing sp orts without going out of their homes. They realized the adult population needed it, and requested it, so they launch the WII sport feature, which was easy to learn and to use, adapting itself to normal life. The product brought in a new sort of social and physical interactive entertainment in a new form that can be played with friends or family , The console did not only revolutionize the gaming industry by giving the market a product that suits their needs and desires but also helped Nintendo strengthen its place as a leader in the video industry.2.2.3. Innovation and Technology It is important for an enterprise to identify the technology required for its buisness to keep growing as technology is changing in order to widen their audience and keep their target customers beneath (Marian, 2000).When coming to technology and innovation issues, Nintendo moves as fast as technology changes occur. Since players often purchase the game they want based on the features that the console offe rs. Nintendo succeeded by adapting its consoles with the features and needs its target audience desires . From history Nintendo has been the leader of hardware design, they were the first to feature shoulder buttons on the controller for the Super Nintendo, they implement reefer first, enabling gamers to have a hold on their games and this rendered the games more interesting even to casual gamers (Joshoua, Randolf, Bradley).Nintendo has always been innovative continuously adding up new features on their existing product as well as creating a total new sort of product to target new audience.At each steps forward, Nintendo continuously figured out a way to improve on their product by applying new technology as was the case for the Nintendo 3DS which opened up a new generation of gaming systems. Nintendo 3DS was the first game represented in 3D that was played without any glasses. Players would not need to bother themselves and could very live the experience. This pretty much attra cted interest, adding-up to the beautiful amazing graphics processing it offers.Nintendo keenness to revisit old-fashioned technologies that many gamers thought outdated was one of the reason they are successful today. They did concentrate themselves on selecting the correct technologies that its target audience will apply, find it easy to use while having fun.With the release of the wii, Nintendo showed to the world a new way to control a device through the use of the wii remote control. A new air for the gaming industry began.Their way of consolidation technology is just amazing, just like their latest product WII U Gamepad which has added a touch screen , a technology never used in front in the video game world to control games. This relates that the games played on the Wii U will offer a player any way he wants to control the game . The gamer can choose to control the game using either buttons, knobs, Wii remote control or lately through the touch screen.3. final result Ninte ndo would likely be the first game child-play ever . Throughout the years, it has faced huge failures and extremely strong competitors as Sony and Microsoft, though the Nintendo products cannot be comparable to those both due to the complicated hardware they use, and their technology advancement, Nintendo still stands as the number one in the Video game Industry for hand-held console. The Company brilliant working team, managerial process , relationship with their customers and continuous innovation has earned them along lasting position in the gaming industry. One cannot go without give tongue to that Nintendo products has changed the way we look at video games today. They may not be tough in front of Sony and Microsoft but they are most inevitably the most creative. The value they offer with the technology that matches up the needs is what makes Nintendo an outstanding and successful company .